In the digital era, videos that are really popular "go viral." This is true of online petitions as well - they spread quickly across social networks and a viral petition takes on a life of its own.
For activists, this is a Godsend. Petitions have historically relied on word of mouth and community bonds to gain traction (and signatures). Today, it’s easier than ever to rally thousands of individuals who share a given point of view and will show their support through signatures and sharing alike, substantially multiplying the impact.
Unfortunately, the Left has dominated the medium through sites like Change.org, which has gathered more than 100 million users in support of primarily liberal causes. That success has fueled a myth that the tactic of online petitioning is one that only “progressives” can or want to use. But conservatives are increasingly realizing the benefits — and necessity — of incorporating online tools into modern activism efforts.