SoRelle Wyckoff is the Press Secretary for the House Republican Conference and Chair Cathy McMorris Rodgers. At the House Republican Conference, SoRelle has implemented new media outreach techniques like Snapchat, Periscope, gif illustrations and Instagram, to coincide with traditional media methods like opinion writing and press releases. SoRelle believes it’s the combination of both new and traditional media that creates a compassionate and personal media campaign. Prior to joining Conference, she worked at the Cato Institute in their Media Department and in the Houston, Texas area for various Media outlets. SoRelle Wyckoff is and Austin, Texas native and a University of Alabama graduate. In her free time she enjoys live music of the rap variety and the great outdoors. Follow her on Twitter @sorealw.