In a Politico article they quote GOP strategist and Romney 2008 campaign veteran Terry Sullivan talking about one of LI's Laws of the Public Policy Process--"They don't care how much you know until they know how much you care."
Politico's Alex Isenstadt wrote, "Some presidential hopefuls — like former Massachusetts Gov. Mitt Romney and Minnesota Gov. Tim Pawlenty — have spent much of the last year lavishing praise on congressional candidates. Others are starting to ramp up their outreach: This week, House GOP Conference Chairman Mike Pence (R-Ind.) sent contributions totaling $105,000 to 70 candidates across the country — including a handful of contenders in the critical early states of Iowa, New Hampshire and South Carolina.