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Campaign Management School

4 days, $250 

Registration fee includes meals and lodging (available for the first 46 students).

The Campaign Management School teaches you how to win elections. This premier campaign training provides future candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts’ secrets of an effective campaign from announcement to Election Day. Our faculty includes today’s most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan 
  • Develop a winning campaign strategy
  • Target and identify voters
  • Manage grassroots outreach 
  • Raise funds 

NOTE:  The Campaign Management School is not designed for current candidates, but many of the lectures are helpful.  If you are running for office now, you’ll also benefit from attending the following LI programs:  Public Speaking WorkshopAdvanced Public Speaking WorkshopOne-on-One Public Speaking WorkshopIntroduction to Television TechniquesOn-Camera Television WorkshopOne-on-One Television Workshop, and High-Dollar Fundraising 

Manager:
Thomas Bingham's picture

Thomas Bingham

Contact Thomas with your questions or to request training.


What graduates say



Michelle Litjens's photo

Michelle Litjens

Wisconsin State Representative

"Another LI grad elected to office. I couldn't have done it without you."




Samuel Saad, III's photo

Samuel Saad, III

Councilman, Naples, Florida

"LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."




Alonzo Baldonado's photo

Alonzo Baldonado

State Representative (NM)

"This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."