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Public Relations School

On Thursday March 21, 2019

What you will learn

The success of your organization, cause, or candidate depends on how well a message is communicated by the media, so the words you use matter.

Attend the Leadership Institute's Public Relations School and discover how to translate your candidate, organization, or your own message into a media strategy for positive coverage.

The Public Relations School takes place at the Leadership Institute's Steven P.J. Wood Building located in Arlington, VA.

Who it's for:
  • Press Assistants
  • Media relations professionals
  • External relations/outreach professionals
  • Anyone engaging with media or the public on behalf of a candidate, elected official, or organization

How you'll benefit:
  • Develop the right message for your target audience
  • Use social media to spread that message
  • Build valuable relationships with the media
  • Communicate effectively through writing, speaking, and interpersonal skills

What to expect: In this full-day workshop, you will hear from several public relations experts on topics like strategy, journalist relations, crisis communications, campaigns, press releases, and social media.
You'll also engage in several in-class exercises to prepare you for the every-day challenges of public relations.

What's included:
  • Welcome packet and notepad
  • Training materials
  • Breakfast, lunch, and dinner

Cost: $60.00*

*Ask us about student and group rates.

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Details

Starts Thursday, March 21

Thu 21:   9:00 AM  - 5:00 PM EDT

Location:

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map

Cost

$60.00

Manager

Hannah-Catherine Smith's Photo

Hannah-Catherine Smith

Contact Hannah-Catherine with your questions.

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorr...

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Jim Eltringham

Jim Eltringham

Vice President, Advantage, Inc.

Jim Eltringham is Vice President of Advantage, a grassroots voter contact and mobilization firm. He has designed and implemented public affairs campaigns for major brands, advocacy organizations, and political campaigns on...

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Ashley MacLeay

Ashley MacLeay

Member at Large, State Board of Education

Ashley MacLeay was elected in 2016 to a four-year term as the at-large representative for the DC State Board of Education. The board advises the State Superintendent of Education on educational matters and provides policy ...

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Mark Pfeifle

Mark Pfeifle

President and CEO, Off the Record Strategies

Mark is founder and president of the strategy and communications firm, Off the Record Strategies. Mark was deputy assistant to the president and deputy national security advisor for strategic communication and global outre...

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Hannah-Catherine Smith

Hannah-Catherine Smith

Communications Training Coordinator, Leadership Institute

Hannah-Catherine Smith is the Communications Training and Studios Coordinator at the Leadership Institute in Arlington, Virginia.

As a former television news reporter in the D.C. metropolitan area, Hannah-Catherine...

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Jessica Towhey

Jessica Towhey

CEO, 2e Communications

Jessica Towhey has more than 15 years' experience as a newspaper reporter and a communications strategist. She was the media point-person for a number of top U.S. House and U.S. Senate campaigns, including Sen. Rob Portman...

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Matt Whitlock

Matt Whitlock

Deputy Chief of Staff and Director of Communications, Sen. Orrin Hatch

Matt Whitlock was born and raised in the San Francisco Bay Area. After attending Brigham Young University in Utah and earning a degree in English, Matt moved to Washington D.C. and accepted a position as a press aide for S...

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