Campaign Management Workshop banner

Campaign Management Workshop

21 days until event begins

What you will learn

Campaign Management Workshop

1 day, $25.00 (meals included)

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. Every year thousands run for elected office, but only a few win. Get the skills necessary to be a leader for the campaign of your choice.

You will create campaign, finance, and communications plans as well as voter outreach and get-out-the-vote strategies.

Ideal attendees are campaign staff, candidates, activists, or groups interested in working on ballot initiatives, propositions, or legislation.

You will learn to:

  • Recruit and manage volunteers
  • Build a grassroots infrastructure
  • Organize precincts
  • Get your voters to the polls
  • Develop your campaign's message

Sample Lectures Include:

  • Campaign Team
  • Researching the Candidates and District
  • Developing a Campaign Strategy
  • Messaging
  • Voter Identification and Targeting
  • Voter Turnout Operations
  • Fundraising Overview
Download Flyer

Details

Starts Saturday, December 8

Sat 8:   8:30 AM - 4:30 PM

Location:

TBA Manassas, VA Map

Cost

$25.00

Manager

Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC) District 86

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM) District 7

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM) District 40

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like watching voting returns, but more effort than just excess electrons is need to win on Election Night.

What will make you a political mastermind? Dena has been learning the answers to this question for more than 20 years.

During the quest for knowledge, she held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.

Immediately prior to joining the Leadership Institute, Dena was the Field Director for Donald J Trump for President in Virginia, West Virginia, Maryland, and Washington, DC. As such, she oversaw ballot qualification, volunteer recruitment and training, and get out the vote efforts during the primaries. Then-candidate Trump won three of the four primary contests and had a better-than-expected showing in DC.

Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication. Dena serves the Leadership Institute as the Director of Grassroots Coalitions, where she travels the country training conservatives to be political masterminds. When she is home from LI training trips, she lives in Quantico, Virginia with her houseplants.