Politico quotes Morton's 42nd Law of the Public Policy Process

October 7, 2010 | By Lauren Hart

In a Politico article they quote GOP strategist and Romney 2008 campaign veteran Terry Sullivan talking about one of LI's Laws of the Public Policy Process--"They don't care how much you know until they know how much you care."

Politico's Alex Isenstadt wrote, "Some presidential hopefuls — like former Massachusetts Gov. Mitt Romney and Minnesota Gov. Tim Pawlenty — have spent much of the last year lavishing praise on congressional candidates. Others are starting to ramp up their outreach: This week, House GOP Conference Chairman Mike Pence (R-Ind.) sent contributions totaling $105,000 to 70 candidates across the country — including a handful of contenders in the critical early states of Iowa, New Hampshire and South Carolina.

“There’s an old Morton Blackwell saying: ‘They don’t care how much you know until they know how much you care,’” longtime South Carolina-based GOP strategist and Romney 2008 campaign veteran Terry Sullivan said, referring to the prominent conservative activist. “Voters want to know that you care. It’s not just about running for president — it’s about helping out guys who are running in 2010.”

To read the full Politico article, please visit here.