Emmy Lewis   -  Volunteer Faculty at the Leadership Institute

Emmy Lewis

Mary Elizabeth (Emmy) Lewis is President of Lewis & Company Marketing Communications, Inc., a full service agency established in 1983, which specializes in direct mail fundraising, membership development, marketing strategic planning, and audit & analysis of client communications’ message and media.

A nationally recognized expert in direct mail fundraising and major donor-membership programs, Lewis served as a primary architect of the history-making direct mail fundraising campaign for the three national Republican committees (Republican National Committee, National Republican Congressional Committee & National Republican Senatorial Committee) which implemented innovative targeting, contact, and membership loyalty programs.  In addition, Lewis wrote the majority of fundraising appeals signed by Ronald Reagan, from 1976 through the 1980’s, on behalf of the three national Republican Party Committees.  She has been called by Rodney Smith, former finance director for all three national republican committees––RNC, NRSC and NRCC, “the voice of Ronald Reagan in our Republican direct mail.”

As a result of these pioneering mail programs, the Republican Party increased its donor base from 200,000 to over 1.8 million individual member-donors, (including many Democrats and Independents), raised over $200 million, and achieved record levels of sustained giving by the broadest-based membership in its history. These direct mail packages and programs achieved the highest level of citizen participation, and raised more net money, at the time, than any other national political fundraising effort in history.           

Among clients served since 1983 are: National Republican Senatorial Committee; the Republican National Committee; Washington Performing Arts Society; MCI-WorldCom; Washington Bach Consort; The Action Institute; Education Freedom Fund; National Federation of Independent Business; NFIB SAFE Trust (PAC); NFIB Small Business Legal Center Foundation; NFIB Leadership Trust; The Presbyterian Church of Ireland; Russell Kirk Center for Cultural Renewal; Music Mission Kiev and the Kiev Symphony Orchestra & Chorus; Music Camp International (Ukraine & Romania); American Tort Reform Association; Americans for Prosperity; The Fund for American Studies; Victims of Communism Memorial Foundation; and, the Intercollegiate Studies Institute.

Advising large, established national organizations, as well as small and start-up, non-profit groups, Lewis has provided strategic marketing counsel, and created and produced fundraising mailings which have generated hundreds of millions of dollars in contributions, and substantially increased the membership-donor bases and donor retention rates for numerous organizations.

Previously, Lewis was Executive Vice President & Founding Partner of Stephen Winchell & Associates; Senior Development Officer, University of Michigan; Media Director, Citizens Recruitment & Placement, ACTION Agency (Peace Corps & Vista); Copy-writer/Account Executive, D'Arcy, MacManus & Masius Advertising, Michigan; and, Copywriter/Researcher at Manning, Selvage and Lee Public Relations, New York City; During college years: writer, researcher, Storer Broadcasting Corp. (CBS-TV affiliate, Detroit, Michigan;) Writer-researcher, General Motors Corporation, Department of Government Affairs/Industrial Relations; Executive Director, Michigan Young Americans for Freedom (YAF); and Chairman, Michigan YAF, 1963-64.

Lewis has lectured at: Harvard University’s John F. Kennedy School of Government; Columbia University Graduate School of Business Administration; George Washington University Graduate School; The Leadership Institute, Arlington, VA; Liberal Party of Australia; National Republican Women's Federation; NFIB SAFE Trust Campaign Conference; National Order of Women Legislators; National Society of Fund Raising Executives; Leadership Trust Team 2004; Leo Burnett, New York City; Presbyterian Church of Ireland; the Koch Foundation, Washington, DC; Intercollegiate Studies Institute; and, the Fundacja Institute Edukacji of Krakow, Poland. 

Lewis attended the University of Michigan, Ann Arbor and received her BA degree in Political Science and English from Marygrove College.  A 35-year Washington, DC resident, she is past president of The Charter 100; served six years as a Trustee of the National Presbyterian Church, DC; served as a board member of Presbyterian Action, of the Institute for Religion and Democracy, DC, and is a past president and current board member of the Washington Bach Consort, Music Camp International, in California, USA, Romania and Ukraine. Lewis is an Officer in the Most Venerable Order of the Hospital of St. John of Jerusalem; and was elected as an ordained ruling Elder, currently serving on the Session of the National Presbyterian Church, Washington, and D.C.