"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln
The Campaign Management Workshop teaches you how to manage or contribute to a winning School Board campaign. You will learn to create a campaign, finance, and communications plan.
Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.
Attendees will learn how to:
• Develop a campaign strategy
• Create a campaign structure and organization
• Hire and fire staff and consultants
• Research your district, constituents, and opponent
• Conduct voter outreach and get-out-the-vote strategies
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
Charlie O'Neill is the Grassroots Director for the Leadership Institute. He has spent over a decade working in politics, public policy, and communications. Prior to working at the Leadership Institute, he worked as Deputy Executive Director at the Republican Party of Pennsylvania. He also has served as a Legislative Liaison in Governor Tom Corbett's Administration in two agencies, served as a staffer in PA State Senate, and managed campaigns from School Board to Congress across Pennsylvania.
Had it not been for a shared love of baseball, Charlie's career may have taken a different trajectory. In 2009, he landed an interview to be a Congressional Intern while attending Catholic University in Washington DC, in the office of the late Congressman Howard Coble. He made a lifelong friend discussing baseball, and a hatred of the Washington Nationals, with the Congressman's Orioles fan chief of staff. As a Phillies fan, born and raised in Northeast Philadelphia, his accent did not fit in, but his work ethic did. After several years in the office, through networking on the Hill, he started working for the Republican Governor's Association until 2012 when he returned home to Pennsylvania.
When not volunteering for the local county committee, where he has held Committeeman, and Vice-Chair positions, Charlie and his wife Kelly enjoy hiking, relaxing in the back yard, and spending time with family at the Jersey Shore along with their son and miniature Australian Shepherd, Ted.