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Digital Download: Building an Online Brand

16 days until event begins

What you will learn

Leadership Institute's Digital Download weekly training series teaches digital technology being used to shape America's electoral system.

Every Tuesday, this training series completes a "deep dive" into new digital technology and effective strategies about how to support your online activism and political efforts.

Become a digitally savvy activist and gain in depth knowledge of a variety of key topics in the digital field. With a mix of speaker presentations and panels, you will learn from center-right digital professionals how to best optimize your digital footprint.

December 13: Building An Online Brand

Your brand is your resume. When people 'google' you, what will they find?

Building an impactful online brand will help you find a high-paying job, elevate your credibility, and develop trust.

Your social media content in the foundation of effective marketing. Learn how to plan, develop, and produce social media content effectively. In this session, you will learn:

  • how to identify the best opportunities for your organization on social media, based on what you currently produce;
  • best practices for adapting your content for social media, down to the right image dimensions; and
  • tools and technique that will allow you to create content quickly and confidently.

You will leave this training with the skills to develop your best personal brand; one that is unique, authentic, trustworthy, and furthers your personal and professional success.


Tuesday, December 13

12:00 PM - 1:00 PM


This training is online.




Veronica Hays's Photo

Veronica Hays

Contact Veronica with your questions.

Your faculty

Stephen Rowe

Stephen Rowe

Director of Digital Training, Leadership Institute

Stephen Rowe is the Director of Digital Training at Leadership Institute where he's trained more than 20,000 activists, students, and leaders on digital and political technology across the world.

Stephen has been listed on multiple 30 under 30 awards. His work has been featured on Fox News, Fox Business, The Daily Caller, The Washington Times, Breitbart, The Daily Wire, and more.

Stephen grew up in Montana, the "Treasure State".