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Campaign Leadership College

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Campaign Leadership College



Campaign Leadership College
Arlington, Virginia
December 2 - 11, 2022

9 Full Days of Intensive Senior Campaign Management Training

The Leadership Institute (LI) is the world's most successful conservative training organization, and the Campaign Leadership College (CLC) is the most extensive and most intensive program ever offered by LI. This is NOT a course for candidates for public office, the CLC was created to develop conservative senior campaign executives capable of leading the most challenging campaigns for public office.

The CLC has brought together the nation's top campaign experts to provide nine days of intensive training in every aspect of senior campaign management. If you are a conservative seeking a rewarding and challenging career as a professional campaign manager, fundraising, grassroots, or communications director, the CLC Program is designed to give you the skills you need to be successful. Senior campaign staff are always in high demand.

CLC attendance is limited to 50 students per program to ensure that our students are getting the focus and attention they deserve. So be sure to apply soon. Partial and Full Scholarships are available.

You will learn how to:
  • Professionally manage a campaign for public office
  • Raise the required funds to finance a campaign operation
  • Efficiently spend campaign resources
  • Research and develop winning strategies
  • Communicate through multiple messaging vehicles
  • Effectively organize the grassroots to meaningfully connect with voters
  • Write a comprehensive campaign plan
  • Get supporters to turn out and vote on Election Day and before Election Day

The school will be held in Arlington, Virginia
The tuition cost is $5,000.
Apply for a Full Scholarship

Limited Seating – Applicants are encouraged to apply soon.


Every member of the expert faculty in the Campaign Leadership College has years of experience leading in their respective fields of management, fundraising, grassroots, and communications. Each day is filled with informative presentations, lively panel discussions, special guests, and student exercises that will cover the full range of topics culminating in the creation of a comprehensive campaign plan which students will present by group to the faculty murder board on graduation morning. In addition to the skills you will gain from this program, you will meet like-minded activists on the same professional career path.

Some of the topics you will learn:

The Real Nature of Politics
Phases of the Campaign
Campaign Organization
Demographic Research
Understanding Critical Issues
How to use Polling
Legal Compliance
Finance Planning
High Dollar Donors
PACs
Digital Fundraising
Setting Vote Goals
Successful Events
Voter Contact Mail
Voter Targeting
Incumbent Advantage
Endorsements
Field Operations
Door-to-door campaigning
Coalitions
Social Media
Digital Advertising
Defining the Opponent
Communications Strategy
Finding the Right Message
Handling Attacks
Radio & Television Advertising
Campaign Management
Working with the Media
GOTV
Budget
Crisis Avoidance
On-Camera Interviews
Early Voting
Candidate Development
. . . and much more.
Election Day Activities

Download Flyer

Details

Starts Friday, December 2

Fri 2:   4:00 PM - 8:00 PM
Sat 3:   8:00 AM - 6:00 PM
Sun 4:   8:00 AM - 6:00 PM
Mon 5:   8:00 AM - 6:00 PM
Tue 6:   8:00 AM - 6:00 PM
Wed 7:   8:00 AM - 6:00 PM
Thu 8:   8:00 AM - 6:00 PM
Fri 9:   8:00 AM - 6:00 PM
Sat 10:   8:00 AM - 6:00 PM
Sun 11:   8:00 AM - 2:00 PM

Location


Arlington, VA 22202 Map

Cost

$5,000.00

Manager

Rick Tyler's Photo

Rick Tyler

Contact Rick with your questions.

Your faculty

Stephen Clouse

Stephen Clouse

Founder and President of Stephen Clouse & Associates, Inc.

Stephen D. Clouse is Founder and President of Stephen Clouse & Associates, Inc., a strategic communications and major gifts fundraising firm established in 1991 which has pioneered the use of a highly personalized, mul...

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Ron Nehring

Ron Nehring

Director of International Training, Leadership Institute

Ron Nehring, Director of International Programs at The Leadership Institute, is a strategist and communications expert who served as National Spokesman in the 2016 Presidential campaign of Senator Ted Cruz.

P...

Read full biography

Stephen Rowe

Stephen Rowe

Director of Digital Training, Leadership Institute

Stephen Rowe is the Director of Digital Training at Leadership Institute where he's trained 18,000+ activists, students, and leaders on digital and political technology.

Stephen has been listed on multiple 30 under ...

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Steven Sutton

Steven Sutton

Senior Vice President, The Leadership Institute

Steven Sutton joined the Leadership Institute fifteen years ago as Vice President for Programs, where he restructured LI's 40+ training programs, from political grassroots to student groups on college campuses. He then ser...

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Rick Tyler

Rick Tyler

Director of Core Schools

Rick Tyler is the Director of Core Schools at the Leadership Institute. He is also a thought-provoking Political Analyst for the MSNBC Cable News Network offering a conservative perspective to unfolding political events. H...

Read full biography