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Not Throwing Away Our Shot: Messaging Liberty and American Exceptionalism to Grow Our Organizations

38 days until event begins

What you will learn

"Hey yo, I'm just like my country
I'm young, scrappy, and hungry
And I'm not throwing away my shot!"
- lyric sung by Alexander Hamilton in "Hamilton"

This hybrid Communications and Organizational Growth Workshop will help ensure you do not throw away your shot. The culture and economy are prime for a conservative surge. We are young, scrappy, and hungry for change.

The communications portion of the workshop provides an in-depth look at how you can design and improve your personal, organizational, or campaign communications. A special portion will focus on how to talk to moderates and liberals and lead them to agree with your positions, candidates, and solutions.

The organizational growth portion of the workshop will explore how to build your organization. This can be done through creating collaborations and finding new leaders, activists, and volunteers. This workshop will show you how.

Ideal attendees for this "Not Throwing Away My Shot" Workshop are candidates, elected officials, parents, activists, campaign staff and volunteers, party leaders, public policy organization staff and volunteers, and conservatives who want to present their ideas persuasively and grow their groups.

This workshop empowers you with proven methods to be a stronger communicator and leader.

Attendees will learn how to:
• Connect with people
• Craft a message
• Use the right words
• Convince people to donate or volunteer


Wednesday, June 29

12:30 PM - 4:00 PM


Rhodes on the Pawtuxet
60 Rhodes Place
Cranston, RI 02905 Map




Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Rachel Hoff

Rachel Hoff

Director of Government Relations & Outreach, Foreign Policy Initiative

"LI training is conservative bootcamp! This training is absolutely necessary for any aspiring leader on the right."

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows how true the cliché, “Campaigns are like Marathons,” actually is. There are plans, deadlines, and expenses. There are worn-out shoes, blisters, pain, exhaustion, joy, energy bursts, and mile-marker accomplishments. The big day comes and before it is over you swear off running ever again and want to quit. Then you cross the finish line. Success feels fantastic! The next day, after a good sleep, you are out on a trail, ready to do it all again!

Over her twenty years of professional experience, Dena held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.

Dena is a veteran of political campaigns as small as city council and as large as a presidential campaign. She has served in most campaign positions, including volunteer coordinator, regional field director, political director, and statewide spokesperson. She has overseen ballot qualification, volunteer recruitment and training, and get-out-the-vote efforts. She has formulated communication strategies, organized events, and done personal solicitation. As a "Jill of All Trades", Dena brings her varied experience to the position as the Director of Grassroots Coalitions, where she travels the country training conservatives to run their races and win.

Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication.

Dena's favorite presentations are on persuasion. She knows that people want to stay consistent with the image they project. If you tell someone they are generous before soliciting a donation, they are more likely to give. To keep herself moving, Dena is ending this bio by stating that she still runs in Quantico, Virginia where she lives with her houseplants.