"Winning the election is a good-news, bad-news kind of thing. Okay, now you're the mayor. The bad news is, now you're the mayor." Clint Eastwood
The Leadership Institute's Campaign Academy is an intensive four-session program that gives candidates and those who support them the skills to fight and win in today's competitive public policy arena. Typically the Academy runs for five months, meeting once per month in person.
Each month, participants will attend a full-day seminar focused on a specific theme: Strategy, Communications, Fundraising, and Voter Contact. Additional on-demand content, which complements this material, is available to program enrollees.
Because this is a comprehensive program, participants will be asked to enroll and pay a one-time tuition fee. This fee allows attendees access to all seminars, webinars, and course materials.
The course dates are all Saturdays:
Ideal attendees are current and prospective candidates, campaign advisors and staff, volunteers, and activists interested in impacting public policy.
Attendees will learn how to:
• Create a campaign plan
• Inspire people to get involved and vote
• Build a strong base of supporters
• Raise funds
• Target, identify and mobilize voters
Since 1997 Barry M. Aarons has been the owner of The Aarons Company LLC, a public policy consulting firm specializing in legislative representation, coalition building, business management, seminar and strategic plan...
Robert Arnakis is the Senior Director of Domestic and International Programs for The Leadership Institute.
Mr. Arnakis oversees divisions which provide political education and consultation to senior government offic...
Scot Crockett is Director of Grassroots Engagement at the Leadership Institute, where he helps conservatives become more effective campaigners.
Scot has spent much of his life volunteering for and working on politic...
Heather Sellers has over twenty years of marketing, advertising, and public relations experience encompassing all aspects of consulting, budgeting, media buying and planning, branding of a new name for a company, lobbying,...