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Introduction to Email Marketing

On Tuesday April 7, 2020

What you will learn

Get all your questions about getting up and running with email marketing (a weekly newsletter, event invitations, and more!) answered ... from the comfort of your home.

The Introduction to Email Marketing Workshop is a fun, live training that you can sign into online from anywhere in the world. You'll be able to see and hear the speaker and raise your hand (albeit virtually!) to ask questions, just like in any LI training.

Day 1 -- Your Email List Management Strategy (Tuesday, 3pm to 4pm Eastern) -- What's so important about your email list? How can you best use it to advance your cause or organization? You'll learn:

  • how to evaluate an email list's performance or set up an email program from scratch;
  • the different types of emails you can send … and when you should send each; and
  • what email analytics reports show you – and how to use that information to make your list management decisions.

Day 2 -- Crafting Great Emails (Wednesday, 3pm to 4pm Eastern) -- Learn how to write a great email, quickly and easily, every time. In a mix of copywriting lessons and tech tips, you'll learn:

  • how to craft compelling subject lines and calls to action;
  • best practices for including photos and video quickly and easily; and
  • three common mistakes that might be holding you back – and how to fix them.

Day 3 -- Finding and Keeping Email Subscribers (Thursday, 3pm to 4pm Eastern) -- The top question you're likely to have is how to increase the number of people on your email list. Learn a mix of no-cost and low-cost methods to growing your email list. You'll learn:

  • three different ways to get more subscribers;
  • how to run low-cost online ads to get more sign-ups; and
  • how to automatically welcome your new subscribers.


Starts Tuesday, April 7

Tue 7:   3:00 PM  - 4:30 PM EDT
Wed 8:   3:00 PM  - 4:30 PM EDT
Thu 9:   3:00 PM  - 4:30 PM EDT


This training is online.




Stephen Rowe's Photo

Stephen Rowe

Contact Stephen with your questions.

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorr...

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Stephen Rowe

Stephen Rowe

Deputy Director of Digital Training, Leadership Institute

Stephen Rowe is a Deputy Director at Leadership Institute where he's trained 10,000+ activists on digital and political technology across the country.

Before joining LI, Stephen was the Editor-in-Chief of Turning Po...

Read full biography