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McLennan County Campaign School

10 days until event begins

What you will learn

"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln

The Texas Campaign School teaches you how to manage or contribute to a winning campaign. You will learn to create a campaign, finance, and communications plan.

Additional on-demand content, which complements this material, is available to program enrollees.

Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.

Attendees will learn how to:
• Develop a campaign strategy
• Determine vote goals and voter targeting
• Create a compelling message
• Fundraise for your campaign


For the full list of dates and locations for the LI Texas Tour, visit www.LeadershipInstitute.org/Texas.

Details

Starts Saturday, June 1

Sat 1:   8:15 AM - 4:45 PM

Location:

Hilton Waco 113 S. University Parks Drive Waco, TX 76701 Map

Cost

$35.00

Manager

Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC) District 86

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM) District 7

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM) District 40

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Dawn Crandall

Dawn Crandall

Dawn's memories go back to recording commercials of the various campaigns her father was either working on or working against. 50 cents a commercial was the going rate back in the late 70's and early 80's. Her early days s...

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Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like...

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Kelly Fajardo

Kelly Fajardo

State Representative (NM) District 7

Rep. Kelly Fajardo was born and raised in New Mexico and was first elected to represent Dist...

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