What you will learn

The success of your organization, cause, or candidate depends on how well a message is communicated by the media, so the words you use matter.

Attend the Leadership Institute's Public Relations School and discover how to translate your candidate, organization, or your own message into a media strategy for positive coverage.

The Public Relations School takes place at the Leadership Institute's Steven P.J. Wood Building located in Arlington, VA.

Who it's for:

Press Assistants
Media relations professionals
External relations/outreach professionals
Anyone engaging with media or the public on behalf of a candidate, elected official, or organization

How you'll benefit:

Develop the right message for your target audience
Use social media to spread that message
Build valuable relationships with the media
Communicate effectively through writing, speaking, and interpersonal skills

What to expect: In this full-day workshop, you will hear from several public relations experts on topics like strategy, journalist relations, crisis communications, campaigns, press releases, and social media.

You'll also engage in several in-class exercises to prepare you for the every-day challenges of public relations.

What's included:

Welcome packet and notepad
Training materials
Breakfast, lunch, and dinner

Cost: $60.00*

*Ask us about student and group rates.

Download Flyer

Details

Starts Thursday, March 21

Thu 21: 9:00 AM - 6:30 PM EDT

Location:

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map

Cost

~~$60.00~~ $15.00 discount for early registration until 3/7/19 Your Cost: $45.00

Manager

Hannah-Catherine Smith

Contact Hannah-Catherine with your questions.

Public Relations School

32 days until event begins