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Online Training: Introduction to Instagram

On Monday January 22, 2018

What you will learn

Instagram is a powerful -- and fun -- tool to use for online communications, with more than 500 million users worldwide logging in every day. The free mobile application, owned by Facebook, can be daunting for new users, with an array of options and seemingly endless settings.

In this fun, hands-on workshop – offered in the Leadership Institute's live, interactive online training platform – you'll learn how to navigate Instagram confidently and use it to accomplish your communications goals.

Understanding Instagram (Monday from 3pm to 4:30pm EST) -- Learn how to navigate Instagram like a pro, even if you've only opened the app occasionally. Complete with hands-on practice, you'll learn:

  • how to post to your Instagram account -- and what all the buttons and special settings do;
  • how to find Instagram accounts you want to follow ... and connect with people who want to follow you; and
  • what all the terms and symbols mean (e.g. #, stories, and boomerang).

Instagram Tools (Tuesday from 3pm to 4:30pm EST) -- Learn how to make the most of Instagram's advanced tools and features. Complete with hands-on practice, you'll learn:

  • how to use Instagram Stories, one of the most popular (but daunting!) features on the app;
  • how you can measure your performance on Instagram; and
  • what Instagram's "extra" apps (Hyperlapse, Layout, and Boomerang) do and when you want to use them.

Content Strategy & Community (Wednesday from 3pm to 4:30pm EST) -- Learn how to develop your own strategy so you can use Instagram to accomplish your goals. You'll learn:

  • how political figures, journalists, and media organizations use Instagram;
  • how to develop a plan so you consistently post content that you're proud of; and
  • how to increase your followers on Instagram -- and build an authentic community as you grow.

All sessions are online, live, and interactive. The times are EST / Eastern / UTC-4.


Starts Monday, January 22

Mon. 22 3:00 - 4:30 PM
Tue. 23 3:00 - 4:30 PM
Wed. 24 3:00 - 4:30 PM


This training is online.




Abigail Alger's Photo

Abigail Alger

Contact Abigail with your questions.

Your faculty

Abigail Alger

Abigail Alger

Digital Director

Abigail (Abby) Alger is the Director of Digital Training for the Leadership Institute.

Previously she was the Digital Director for Freedom Partners and for the House Republican Conference for Chairwoman Cathy McMorris Rodgers. She managed the redesign of and as well as the launch of ConnectGOP, the first House Republican intranet. At the Conference, she led GOP Labs, a training program of more than 300 events that taught digital communications best practices to House GOP staff.

Before that, Abby was Director of Digital Communications for the Leadership Institute; New Media Strategist for Terra Eclipse, a technology firm; and Junior Associate for the David All Group, a digital communications firm. She graduated from Duke University with degrees in Public Policy and Classical Languages.