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Campaign Management Workshop

22 days until event begins

What you will learn

Campaign Management Workshop

1 day, $25.00, continental breakfast and lunch included

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. Every year, thousands run for elected office, but only a few win. Get the skills necessary to be a leader for the campaign of your choice.

You will learn to create campaign, communications, and voter outreach plans, as well as get-out-the-vote strategies.

Ideal attendees are campaign staff, candidates, candidate spouses, activists, volunteers, or groups interested in working on ballot initiatives, propositions, or legislation.

You will learn to:

  • Recruit and manage volunteers
  • Build a grassroots infrastructure
  • Organize precincts
  • Get your voters to the polls
  • Develop your campaign's message

Sample Lectures Include:

  • Campaign Strategy
  • Strategic Research
  • Volunteer Recruitment
  • Developing a Message
  • Building Coalitions
  • Voter Identification and Targeting
  • Voter Contact Tactics: Phones, Mail, In Person
  • Social Media
  • Moral Foundations

This Campaign Management Workshop builds upon the lessons in the Future Candidate Workshop in Nashville January 20th. An in depth look at door-to-door and phone campaign is available during the Get-Out-The-Vote Workshop on April 14th.


Starts Saturday, February 10

Sat. 10 8:30 - 4:00 PM

Dairy King 306 E Thompson Lane Nashville, TN 37217 Map



Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM)

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Robert Arnakis

Robert Arnakis

Senior Director of Domestic and International Programs for the Leadership Institute

Robert Arnakis is the Senior Director of Domestic and International Programs for The Leadership Institute, the nation's premier public policy training organization. Robert oversees divisions which provide political education and training to tens of thousands of activists, elected officials, and political staffers.

Robert's 15 years of grassroots organizing, campaign, fundraising, and communications experience has established him as one the country's top political trainers. His background includes serving as campaign staff on presidential, congressional, municipal, and initiative-focused campaigns. Robert's best campaign memory was assisting U.S. Senator John Thune in defeating Senate Majority Leader Tom Daschle.

In addition to Mr. Arnakis' domestic work, he is frequently asked to aid international delegations. His body of work includes training NGO's, government officials and political party leadership from over three dozen countries including: Great Britain, Canada, Iraq, China, India, Cambodia, Azerbaijan, Mongolia, Serbia, Nigeria, Bolivia, Nicaragua, and Peru. Most recently Robert worked with party leaders in East Timor, the world's youngest democratic country.

Raised in Lake Tahoe, CA, Robert attended Biola University where he majored in sociology and political science. He enjoys traveling, the San Diego Padres and University of North Carolina basketball. Robert is married and resides in Springfield, Virginia.