Participate in mock interviews with media professionals and receive a personalized critique on how to tailor your message and appearance for television.
The On-camera Workshop takes place in front of the TV cameras in the Leadership Institute's Norma Zimdahl Master Studio in the Sacher Multimedia Center located in Arlington, VA.
You will be coached through two rounds of mock interviews while receiving personalized critiques and feedback on how to better tailor your appearance and message delivery for TV.
Individuals who attend the On-camera Workshop receive a copy of their footage.
Class size is limited to maximize your time on camera.
Who it's for:
Media and communications professionals
Political strategists and advocates
Elected officials and candidates
Anyone preparing for an upcoming on-camera or radio interview
How you'll benefit:
You'll develop your on-camera message and delivery techniques
You'll learn best practices for on-camera gestures and facial expressions
You'll gain confidence in your on-camera ability
What to expect: This half-day workshop is split into three sections. In the first section, your instructor will give you time to work on your chosen interview topic and talking points. Sections two and three include the two interview formats – news desk and satellite. In the news desk format, you'll sit one-on-one with your “host” to simulate an in-studio interview. In the satellite format, you'll be interviewed by your “host” remotely via earpiece. Instructors will review the recorded footage with you immediately following both sets of interviews and provide individualized feedback. Your footage will also be provided to you 1-2 weeks following the workshop.
Welcome packet and notepad
Personalized interview critique
Copy of footage
*Ask us about student and group rates.Download Flyer
"The Leadership Institute's hands-on approach was a valuable introduction to the rapid-fire interviews of broadcast journalism. LI gave me some of the tools I needed to adjust to this pressure cooker side of politics"
Rachel Semmel is the Media Relations Director for District Media Group (DMG).
An accomplished communications professional, Rachel brings to DMG more than nine years of experience specializing in media engagement, building out traditional and social media presences, booking broadcast and online media, and spearheading grassroots coalition building.
Previously, she worked for Rep. David Schweikert (R-AZ), the House Republican Conference under former Rep. Mike Pence (R-IN), and Rep. F. James Sensenbrenner (R-WI). She served as Communications Director to two primary challengers in the 2014 cycle—both a U.S. Senate primary as well as a U.S. Congressional primary. She most recently was part of a team that launched Conservative Review, where she was the Spokesman.
Rachel is an Indiana native and a graduate of Purdue University.