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Future Candidate & Campaign Management Workshop

26 days until event begins

What you will learn

Campaign Management Workshop

Friday Night - Preparing to Run - primer for candidates and staff

Saturday - Winning the Campaign - strategy, communications, & GOTV


$20 for Friday only
$25 for Saturday only
OR $35 for both. Use this page to register for both sessions

Register using the button above. If you are attending only Friday, or only Saturday, please use either "Friday" or "Saturday" as a coupon code to receive the discounted price.

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. Every year, thousands run for elected office, but only a few win. Get the skills necessary to be a leader for the campaign of your choice.

You will discuss campaign, finance, and communications plans, as well as voter outreach and get-out-the-vote strategies.

Ideal attendees are campaign staff, candidates, activists, or groups interested in working on ballot initiatives, propositions, or legislation.

You will learn to:

  • Recruit and manage volunteers
  • Build a grassroots infrastructure
  • Organize precincts
  • Get your voters to the polls
  • Develop your campaign's message

Sample Lectures Include:

  • What a Campaign Looks Like
  • The Real Nature of Politics and Elections
  • Researching the Candidates and District
  • Developing a Campaign Strategy and Message
  • Building Coalitions
  • Voter Identification and Targeting
  • Voter Contact Tactics: Phones, Mail, In Person
  • Voter Contact Tactics: Social Networking and New Media
  • Voter Turnout Operations
  • Fundraising- Direct Mail Fundraising, Events, Internet Fundraising

Details

Starts Friday, February 16

Fri. 16 5:30 - 9:00 PM
Sat. 17 9:30 - 4:30 PM

Location:
TBA Charleston, SC Map
Cost

$35.00

Manager

Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM) District 40

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Skydiving and politics are similar. You have to have a plan, proper resources, good instructions, and clear communications. When everything goes right, it is smooth sailing throughout the process. When something goes wrong, it can be disastrous. Dena Espenscheid survived her brush with death after falling out of an airplane, and now applies the principles she learned to her professional life in politics.

Dena Espenscheid has 24 years of experience in grassroots activism and politics. She has held a variety of positions in public policy organizations, advertising agencies, and political campaigns She held a variety of positions in public policy organizations, advertising agencies, and political campaigns including: Look Ahead America, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.

Immediately prior to joining the Leadership Institute, Dena was the Field Director for Donald J Trump for President in Virginia, West Virginia, Maryland, and Washington, DC. As such, she over saw ballot qualification, volunteer recruitment and training, and get out the vote efforts during the primaries. Then-candidate Trump won three of the four primary contests, and had a better-than-expected showing in DC.

Dena graduated Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication. Dena serves the Leadership Institute as the Director of Grassroots Coalitions, where she travels the country training conservatives to be more effective at getting out the vote, communicating their principles, and winning elections. When she is home from LI training trips, she lives in Quantico, Virginia with her houseplants.