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Campaign Management School

On Saturday September 29, 2012

What you will learn

Campaign Management School

2 days

This Campaign Management School is designed to build on our Grassroots Activist School. This training develops you into a leader. Each year thousands of candidates run for elected office and only a few win. This is often due to the lack of skilled leadership in campaigns. This training addresses this need and empowers you to make a difference.

Ideal attendees for the Campaign Management School are center-right public policy organization staff, conservative activists or groups interested in working on ballot initiatives, propositions, or legislation. Are you interested in volunteering or working for a conservative candidate, cause, or issue at the local level? This is the class for you.

The Campaign Management School will help prepare you to build a winning team, raise money and communicate with voters.

Attendees will learn how to:

• Attract and manage volunteers
• Raise funds
• Develop precinct organizations
• Identify and build coalitions
• Develop and deliver the campaign's message
• Deliver voters to the polls

Sample Lectures Include:

• What a Campaign Looks Like
• The Real Nature of Politics and Elections
• Researching the Candidates and District
• Developing a Campaign Strategy and Message
• Building Coalitions
• Voter Identification and Targeting
• Voter Contact Tactics: Phones, Mail, In Person
• Voter Contact Tactics: Social Networking and New Media
• Voter Turnout Operations
• Fundraising- Direct Mail Fundraising, Events, Internet Fundraising


Starts Saturday, September 29

Starts  Saturday, September 29, 8:30 AM through Sunday, September 30

DeMoss Hall Liberty University Lynchburg, VA Map



Chris Doss's Photo

Chris Doss

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM)

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Chris Doss

Chris Doss

Deputy Director for Grassroots at the The Leadership Institute

Chris' political work has taken him across the U.S. and to nearly twenty countries where he's met and worked with heads of state and members of parliament. He even took one prime minister home for Thanksgiving; another tha...

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Ronald Nehring

Ronald Nehring

Director of International Training, Leadership Institute

Ron Nehring, Director of International Training at The Leadership Institute, is a Republican strategist and communications expert who served as National Spokesman in the 2016 Presidential campaign of Senator Ted Cruz.

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Jacqueline Silseth

Jacqueline Silseth

Digital Director, Berman and Company

Jacqueline Silseth currently serves as the Digital Director at Berman and Company.

Before joining Berman and Company, she worked at CLS Strategies, deploying advertising campaigns for Fortune 500 companies and inter...

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