Campaigning in a Digital World
1 evening, $20 (meal included)
Organize activists and reach constituents for your candidate. This Leadership Institute workshop gives you the tools to accomplish your digital campaign goals.
At this workshop, campaign and new media veterans will explain step-by-step the components of a winning strategy. From selecting technology and designing effective content to raising money and recruiting supporters, you'll get practical lessons to implement immediately. You'll learn what does – and doesn't – work in this ever changing field.
You will learn how to:
• develop an online campaign strategy
• identify and recruit supporters online
• use social media to build your coalition
• produce attention-getting online video
"One of the most valuable thing I learned was how different social media tools can be used to effectively build relationships and bring people back to "home base" or your website."
"LI training is like a crash course in running a campaign or being an activist."
Tim Dionisopoulos is the Assistant Director of Marketing at the Media Research Center where he runs all of the social and digital media for three of the top conservative websites in the country.
Tim is also th...
Scooter Schaefer is a graduate of George Mason University with a degree in political science. Scooter began his political career with an internship in the office of Congressman Tom McClintock. Since then he has served as t...
Brandon Stewart is Director of Media Operations at the National Republican Congressional Committee (NRCC).
Previously, he worked at the Heritage Foundation, first as Digital Communications Associate, and then as S...