Campaign Management Workshop
1 day, $10.00 (meal included)
This Campaign Management Workshop is designed to build on our Grassroots Activist School. This training develops you into a leader. Each year thousands of candidates run for elected office and only a few win. This is often due to the lack of skilled leadership in campaigns. This training addresses this need and empowers you to make a difference.
Ideal attendees for the Campaign Management Workshop are center-right public policy organization staff, conservative activists or groups interested in working on ballot initiatives, propositions, or legislation. Are you interested in volunteering or working for a conservative candidate, cause, or issue at the local level? This is the class for you.
The Campaign Management Workshop will help prepare you to build a winning team, raise money and communicate with voters.
Attendees will learn how to:
• Attract and manage volunteers
• Raise funds
• Develop precinct organizations
• Identify and build coalitions
• Develop and deliver a persuasive message
• Deliver voters to the polls
Sample Lectures Include:
• Researching the Candidates and District
• Developing a Campaign Strategy and Message
• Building Coalitions
• Voter Identification and Targeting
• Voter Contact Tactics: Phones, Mail, In Person
•Voter Outreach: Social Networking and New Media
• Voter Turnout Operations
Saturday, July 21, 9:00 AM
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
Ryan Adams currently serves as Governmental Relations Director for the Alabama State Personnel Department. In this capacity Adams is responsible for shepherding legislation through both chambers of the Alabama Legislature ...
Billy Kirkland is the National Field Director at the Faith & Freedom Coalition. He is responsible for building and serving a network of fifty state affiliates, thousands of county/city chapters and training a g...