Direct Mail School banner

Direct Mail School

On Thursday September 7, 2017

What you will learn

1 day, $100 (meals included)

The Leadership Institute's own direct mail fundraising has become famous in the conservative movement. Let LI and other industry professionals teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.

You will learn to:

  • Implement proven direct mail concepts
  • Build your donor file
  • Write successful letters
  • Design mail packages that people will open
  • Apply examples of reliable direct mail programs

NOTE: You'll also benefit from attending the following LI programs: Comprehensive Fundraising School, High-Dollar Fundraising, and Direct Mail School.

Download Flyer


Starts Thursday, September 7

Thu. 7 10:00 - 7:00 PM

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map



Angel Chitnatham's Photo

Angel Chitnatham

Contact Angel with your questions.

What graduates say

Morton Blackwell

Morton Blackwell

President of the Leadership Institute

"You can't save the world if you can't pay the rent!"

Gabriel Conger

Gabriel Conger

Manager, Major Gift Planning at The Heritage Foundation

"I gained valuable knowledge on the nuts and bolts, as well as the purpose and goals of the direct mail process"

Your faculty

Kevin Allen

Kevin Allen

Vice President, American Target Advertising

Kevin has been a direct mail fundraiser since 1989. He currently serves as Vice President at American Target Advertising. Prior to joining American Target Advertising, Kevin worked for the Richard Norman Company as their C...

Read full biography
Emmy Lewis

Emmy Lewis

President, Lewis & Company Marketing Communications Inc.

Mary Elizabeth (Emmy) Lewis is President of Lewis & Company Marketing Communications, Inc., a full-service agency established in 1983, which specializes in direct mail fundraising, membership development, and marketing...

Read full biography
Mitchell Nozka

Mitchell Nozka

Deputy Director of Donor Communications at the Leadership Institute

Mitchell serves as the Deputy Director of Donor Communications at the Leadership Institute. He develops prospect, housefile, and cultivation mailings, and leads a team of Donor Communications Coordinators.

Mitchell ...

Read full biography
Robert Stuber

Robert Stuber

Director of Development, Family Research Council

Since 1981, Robert Stuber has raised funds through direct mail solicitations for a wide variety of organizations, including political candidates, party committees, cause-oriented organizations and charities, ranging from h...

Read full biography