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Campaign Data and Digital Strategics

100 days

until event begins

What you will learn

½ day, $20 (dinner included)

Most campaigns struggle with reaching the right voters.  Campaigns lacking the right voter data waste time, talent, and treasure – and often lose by close margins.

You can be the winning difference.  The Leadership Institute will teach you the basics of working with campaign data. The Campaign Data Workshop gives you a first-hand look at voter data management by reviewing real case study elections samples.

This evening workshop will present the best practices of industry leaders and introduce the basics of a data-driven campaign.  You will learn what to demand from a vendor and what you can expect from going it alone.

Ideal attendees for the Campaign Data Workshop are: campaign managers and candidates who want to understand some of the best methods of managing their voter data map and path to victory. 

Attendees will learn how to:
• Introduce data into their campaign plan
• Apply the basics of data-driven campaign technologies
• Identify key metrics for voter targeting
• Use technology as a force multiplier for your campaign

You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.


Starts Saturday, August 5
Sat. 5 1:00 PM - 7:00 PM

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Leadership Institute Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201  Map



$5.00 discount for early registration until 7/16/17

Your Cost: $15.00

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Thomas Bingham

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