½ day, $20 (dinner included)
Most campaigns struggle with reaching the right voters. Campaigns lacking the right voter data waste time, talent, and treasure – and often lose by close margins.
You can be the winning difference. The Leadership Institute will teach you the basics of working with campaign data. The Campaign Data Workshop gives you a first-hand look at voter data management by reviewing real case study elections samples.
This evening workshop will present the best practices of industry leaders and introduce the basics of a data-driven campaign. You will learn what to demand from a vendor and what you can expect from going it alone.
Ideal attendees for the Campaign Data Workshop are: campaign managers and candidates who want to understand some of the best methods of managing their voter data map and path to victory.
Attendees will learn how to:
• Introduce data into their campaign plan
• Apply the basics of data-driven campaign technologies
• Identify key metrics for voter targeting
• Use technology as a force multiplier for your campaign
You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.
Saturday, August 5
Sat. 5 1:00 PM - 7:00 PM
Leadership Institute Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map
$5.00 discount for early registration until 7/16/17
Your Cost: $15.00
Contact Thomas with your questions.
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
State Representative (SC)
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
State Representative (NM)
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
State Senator (NM)