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Winning the Vote

On Saturday April 5, 2014

What you will learn

Winning the Vote

Hosted by The Institute for Women in Politics of Northwest Florida

Campaign Management and Candidate Marketing Workshop

1 Day $50.00 (meals included)

The Campaign Management and Candidate Marketing Workshop teaches you how to manage or contribute to a winning campaign. Every year thousands run for elected office, but only a few win. Get the skills necessary to be a leader for the campaign of your choice.

You will learn how to create campaign, finance, and communications plans as well as voter outreach and get-out-the-vote strategies.

Ideal attendees are campaign staff, candidates, activists, or groups interested in working on ballot initiatives, propositions, or legislation.

You will learn to:

  • Recruit and manage volunteers
  • Build a grassroots infrastructure
  • Organize precincts
  • Get your voters to the polls
  • Develop your campaign's message

Sample Lectures Include:

  • What a Campaign Looks Like
  • The Real Nature of Politics and Elections
  • Researching the Candidates and District
  • Developing a Campaign Strategy and Message
  • Building Coalitions
  • Voter Identification and Targeting
  • Voter Contact Tactics: Phones, Mail, In Person
  • Voter Contact Tactics: Social Networking and New Media
  • Voter Turnout Operations
  • Fundraising- Direct Mail Fundraising, Events, Internet Fundraising

Details

Starts Saturday, April 5

Sat. 5 8:30 - 4:30 PM

Location:
Hyatt Place Hotel 161 Airport Lane Pensecola, FL 32504 Map
Cost

$50.00

Manager

Robert Arnakis's Photo

Robert Arnakis

Contact Robert with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM)

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Barry Aarons

Barry Aarons

Owner of The Aarons Company LLC

Since 1997 Barry M. Aarons has been the owner of The Aarons Company LLC, a public policy consulting firm specializing in legislative representation, coalition building, business management, seminar and strategic plan...

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Robert Arnakis

Robert Arnakis

Senior Director of Domestic and International Programs for the Leadership Institute

Robert Arnakis is the Senior Director of Domestic and International Programs for The Leadership Institute, the nation's premier public policy training organization. Robert oversees divisions which provide political educati...

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Jim Reavis

Jim Reavis has been active in politics and political fundraising since 1982. Jim has helped organize and chair several large event fundraisers with headliners such...

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