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Public Relations School, Advanced

On Monday July 16, 2012

What you will learn

3 evenings, $100 (dinners included)

Earned media is crucial to your work -- whether you're promoting policy, highlighting your organization's accomplishments to the press, or trying to navigate a crisis situation. Plus, your ability to get positive earned media attention is resume gold.

Learn how you can maximize your media opportunities at the Leadership Institute's Advanced Public Relations School.

You'll learn to:

  • successfully pitch the media
  • craft a compelling message for your audience
  • easily generate earned media for your organization, cause, or campaign

You'll also get valuable, hands-on communications experience. You'll be divided into communications teams with other class attendees to work through strategy and message development. Then your team will conduct a live, mock press conference. LI faculty, all PR professionals, will critique your efforts and offer helpful tips you can apply immediately.


Starts Monday, July 16

Starts  Monday, July 16, 6:30 PM through Wednesday, July 18

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map



Rachel Phillips's Photo

Rachel Phillips

What graduates say

Ryan Moy

Ryan Moy

Communication Director, Representative Kenny Marchant (TX-24)

"This seminar was very necessary since I handle all communications in my office...I write talking points,
e-newsletters, press releases, and handle new media. This seminar really put the pieces together and gave me concrete strategies and ways to look at communications!"

Your faculty

Adam Bromberg

Adam Bromberg

Senior Vice President, CRC Public Relations

Mr. Bromberg is a senior vice president with CRC Public Relations. Since joining the firm in 1998, Mr. Bromberg has supervised the development and implementation of communications strategy for a variety of Fortune 500 corp...

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Jim Eltringham

Jim Eltringham

Vice President, Advantage, Inc.

Jim Eltringham is Vice President of Advantage, a grassroots voter contact and mobilization firm. He has designed and implemented public affairs campaigns for major brands, advocacy organizations, and political campaigns on...

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Erik Hower

Erik Hower

Vice President of Public Affairs, AT&T

Erik Hower currently serves as the Vice President for Public Affairs at AT&T, the world's leading communications company, where he oversees strategy, messaging and operations for federal and international public affair...

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Jessica Towhey

Jessica Towhey

Strategic Communications Consultant, Principle, 2ee Communications

Jessica R. Towhey is an accomplished communications strategist with more than a decade of experience developing and implementing short- and long-term communications strategies. Jessica opened her own firm, 2ee Communicatio...

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