In Front of TV Cameras
Kate Miller
October 18, 2012
In Front of TV Cameras
Know what you want to say. Say it in a simple manner. Look and sound the part. These were basic principles of the last Friday's Introduction to Television Techniques Workshop taught by Beverly Hallberg at the Leadership Institute. The 16 students learned to effectively communicate via broadcast media: what to wear, how to present themselves, and the type of language to use. Many students came away with the same observation: it's the little things that make a difference. Nicole Hudgens, an intern with the Young Leaders Program at The Heritage Foundation, remarked, “I've had a lot of communication classes since it's what I got my degree in, but this covered some things I had not heard before and I really enjoyed it! Beverly gave great practical advice and I'd love to go to another workshop.” In general, keep it snappy. TV and radio are made for soundbites, not lectures. Viewers listening to a dialogue will stay far more engaged than those listening to a monologue. Plus, you're more likely to be invited back when the host feels like they control the conversation. Live interviews are the easiest to control. Whatever is said airs—not the case with recorded interviews. When recorded, your comments are at the mercy of the segment's producer: important statements might get cut because you gave them too much material. For a pre-recorded interview, make sure comments are prepared in advanced. The rules change entirely; you have no control over what is aired, but you are in complete control of your answers. Questions are not typically broadcast, so answering the question is non-essential. Regardless of the type of interview, Beverly cautioned, “Anticipate what you will be asked. Prepare your ammo correctly.” It's essential to practice and prepare statements; even the most knowledgeable person can forget their main points when asked an unexpected question. After receiving these tips (and many more—register for LI's TV training here for all of them), attendees practiced their skills on the camera. Beverly went through and critiqued each person's performance. Everyone stepped in front of the camera for a second time, and each person's improvement was dramatic. Those who were long-winded initially became succinct. The quiet people became more assertive and appeared confident. Everyone was empowered to be an effective communicator for their chosen topic. Megan Moore, an intern at the Leadership Institute's ConservativeJobs.com, observed, “It was incredible to see how quickly everyone improved. Most of us were not engaging the first time. In ‘take two,' we were all persuasive and followed Beverly's rules.” If you want to learn and practice what it takes to be an effective on-camera spokesperson, register for our next Television Workshops on December 14. Or, register for one of LI's other upcoming trainings here.
CEO of Saxo Bank in Denmark Tours the U.S.
Lauren Hart
October 17, 2012
CEO of Saxo Bank in Denmark Tours the U.S.
Lars Christensen, CEO of Saxo Bank in Denmark, is touring the U.S. this week and meeting with many groups and media to share his experience of European-style socialism. Yesterday he spoke to D.C. conservatives at the Heritage Foundation. "Our prosperity and security is to a much larger degree than we realize due to the U.S., and both are threatened by the U.S.' extreme acceleration towards chaos. A chaos that to a large extent is caused by Obama's economic measures that damage and indebt Americans -- and the rest of the world." Op-ed in Danish newspaper Berlingske, February 2009 "His indictment of European-style socialism is stunning. His command of history and free-market principles make his presentation enthralling," Leadership Institute President Morton Blackwell said. "As America stands at a crossroads between capitalism and prosperity or European-style socialism and economic decline, his message could neither be more timely nor more important. That's why I hope you'll join me on this speaking tour to hear Lars Seier Christensen, CEO of Saxo Bank in Denmark, discuss his country's socialist policies and why we don't want them." For more information on Lars and his America tour this week, please click here.
Reviving the Goldwater-Reagan legacy during breakfast
Kate Miller
October 4, 2012
Reviving the Goldwater-Reagan legacy during breakfast
“This message is of hope—it's also of despair,” began conservative pundit Jack Hunter at Wednesday's Wake-Up Club Breakfast at the Leadership Institute. The breakfast, held the first Wednesday of each month, brings a leading conservative to speak to LI supporters. Jack encouraged the audience of 70 at this month's event to responsibly vote and hold elected officials accountable. Jack is a columnist for The American Conservative and the Charleston City Paper, and is a Contributing Editor to Young American Revolution. He also regularly appears on Sirius XM and is involved with many other organizations. “The core definition of conservatism in the United States is something I like to call—and I didn't coin this—the Goldwater-Reagan legacy. The idea that the government that governs least governs best,” Jack said. “The idea that government is bad: that is American conservatism.” Jack echoed Reagan's 1981 inaugural address, “Government is not the solution to our problems. Government is the problem.” This is the main ideological discrepancy between true conservatives and their liberal counterparts, Jack argued. “The conservative grassroots desperately want that limited-government champion Republicans have always promised—and yet so many times, time, time and again, have never delivered,” Jack lamented. “They want the real deal.” Jack wants conservative politicians who fight for a decrease in the size of the government. “I do think things are finally getting better. You know, the term ‘conservative' used to be something very unique in our politics,” Jack said. “If you go back to the time of Barry Goldwater, or even right before that, to be a conservative was something sort of out there. It meant something specific.” “Nowadays, especially in the Republican party, the term ‘conservative' is widespread,” Jack said. “Everybody, from the most moderate (or I would dare say ‘liberal') Republicans to the actual conservatives like to call themselves conservatives. It's good branding. It helps get you elected.” “The term ‘conservative' is as popular as it ever was, but actual conservatism still hasn't got the job done,” Jack said. He proposed a solution to this problem. “The Leadership Institute has been instrumental in carrying these conservative ideas forward,” Jack said. “I think, moving forward, whether it's the TEA Party, or pushing forward these conservative candidates—this is, in a large part, a youth revolution. It's just like Barry Goldwater of 1964, and Mr. Blackwell was there.” Jack continued, “We all know that those young ‘damn Goldwater people'—those kids—became the modern American conservative movement. And they changed this country, and they changed American politics. Well, I dare say it's happening again. It's not only the TEA Party, but it's sort of this youth up swell that is represented by groups like the Leadership Institute who are going to reclaim conservatism in the way that Ronald Reagan meant it, and are going to push it forward in the way Barry Goldwater always dreamed it could,” Jack said. Jack ended on a high note, “I'm so excited about the future—despite how much big government we have now. I think we can finally really begin to turn things around.” For future LI Wednesday Wake-Up Club Breakfasts, please go here.
LI President Thanks Attendees of the Values Voter Summit's gala
Morton Blackwell
October 3, 2012
LI President Thanks Attendees of the Values Voter Summit's gala
Thank you for your support as I accepted the 2012 James C. Dobson Vision and Leadership Award. Your attendance at the Family Research Council's Faith, Family and Freedom Gala was a tangible display of your commitment to defend traditional values against those leftists who seek to fundamentally transform (i.e., ruin) our country. In the late 1960s and 1970s, left-wing efforts to undermine traditional values prompted social conservatives to get involved in politics. Like many of you, I took action. The subsequent formation of ad hoc coalitions grew into oday's conservative movement. Despite numerous conservative victories since then, the assault on family values and religious faith continues. Here are just a few chilling examples of leftist bias and abuse my staff exposed this year through the Leadership Institute's campus website, www.CampusReform.org: ·Professor wants to reduce human population by ‘controlling human fertility' ·Lutheran university announces opposition to traditional marriage amendment ·University of Southern Mississippi professor: ‘Anti-gay' Chick-fil-A needs to be removed from campus ·College professor: 'Jesus was a Muslim' ·Obama's DOJ Forces University to Allow 38 Year Old Male to Access Women's Restrooms ·Same-Sex "Marriage" Supporters Assault, Spit on Pro-Marriage Students The left is relentless, but so is my faith in the Almighty to use our powerful movement to fundamentally save America. That's why your support of the Family Research Council, my Leadership Institute, and other conservative organizations means so much to me. There is truly a crisis in America today. However, I am encouraged by good people like you who actively fight for faith, family, and freedom. On behalf of the Leadership Institute staff (photo enclosed), I thank you for the honor to fight alongside you in this battle. Cordially, Morton C. Blackwell President Leadership Institute
Webinar replay: effective door-to-door
Patricia Simpson
September 27, 2012
Webinar replay: effective door-to-door
The key to winning an election is much more than simply turning out more voters than your opponent. You must learn the techniques that successful campaigns have been using for years, and then adapt them to fit your winning formula.A successful door-to-door effort could be the difference you need to win!
Join Leadership Institute staff this weekend!
Lauren Hart
September 13, 2012
Join Leadership Institute staff this weekend!
Join the Leadership Institute's staff this weekend at the Values Voter Summit at the Omni Shoreham in Washington, D.C. and at the Liberty Political Action Conference at the Westfields Marriott in Chantilly, Virginia. LI is partnering with Family Research Council for the Values Voter Summit and with Campaign for Liberty for the Liberty Political Action Conference. For information and schedules for the Liberty Political Action Conference, please go here. For information and schedules for the Values Voter Summit, please go here. Some LI highlights at the Values Voter Summit include: - LI's VP of Programs David Fenner will introduce Senator Jim DeMint (LI trained his campaign manager, his speechwriter/senior communications advisor, and even his son in law!) Friday morning during the general session. - LI's ConservativeJobs.com Job Fair is Saturday from 11:30 a.m. - 1:30 p.m. where 14 employers will be hiring. - LI's Grassroots Get-Out-The-Vote Workshop is from 3:15 – 5 p.m. and in partnership with the Faith and Freedom Coalition - Morton will be given Vision and Leadership Award at their Saturday night Gala. - This dinner is being held in his honor. Four speakers will introduce him: - Becky Norton-Dunlop, Vice President, External Relations, The Heritage Foundation - Dr. Michael Farris, Chancellor, Patrick Henry College - Dr. Ronald Godwin, Senior Vice President for Academic Affairs, Provost, Liberty University - Lila Rose, President, Live Action
Donald Rumsfeld, Former U.S. Secretary of Defense, Speaks at the Leadership Institute
Lauren Hart
September 5, 2012
Donald Rumsfeld, Former U.S. Secretary of Defense, Speaks at the Leadership Institute
Former Secretary of Defense Donald Rumsfeld met with friends and supporters of the Leadership Institute this morning at the monthly Wednesday Wake-Up Club Breakfast. Secretary Rumsfeld was America's 13th and 21st U.S. Secretary of Defense serving in the Bush and Ford administrations. “Let me just thank the Leadership Institute for all you folks do,” Secretary Rumsfeld said. “This is a terrific organization and what LI is doing is enormously important…LI is something that deserves recognition.” In his remarks for breakfast attendees, Secretary Rumsfeld gave his thoughts on current affairs and answered many questions from the audience. “I worry about intelligence,” Secretary Rumsfeld shared today at the Leadership Institute. “I worry about the fact that we live in a dangerous and difficult world and there are a number of closed societies. It's very difficult to have a good grip on what's taking place in the world. It's even more worrisome that weapons have become increasingly lethal and the proliferation of highly lethal weapons has increased.” He continued, “What worries me most is American weakness. Throughout my adult life, the United States has been an important presence in the world. The fact that we've existed and the fact that we've behaved responsibly with respect to how we've managed our economy…that provided stability in the world, a deterrent. It suggested to people that the United States was there, we were part of the rib cage in the world, the structure, and people had to take account of that.” He then recounted a phone call he received from a statesman in Southeast Asia: “Don, I never dreamt I'd live to see the day when adults in the White House would be modeling America after Europe, a failed model. And of course, that's basically what we're doing,” Rumsfeld said. “You cannot accumulate and incur, what is it today or yesterday, $16 trillion of debt and not place an almost impossible burden on the next generation,” he said. “We have demonstrated to the world and this statesman that we as a nation are not behaving in a responsible way from the management of our economy. And that signal goes out across the globe and it's registered in people's heads and it gives them the freedom to know they can do things that they otherwise wouldn't be able to do.” When Secretary Rumsfeld served in the Navy during the Eisenhower administration and then in Congress, the United States spent 10 percent of its GDP on defense, he explained. Today, we spend less than 4 percent. “The debt and the deficits have not been a result of defense budgets, but a result of entitlements,” he argued. He added, “Throughout our history, when things got bad, good people changed their priorities, got out of their chairs and did more than they were doing previously. They were energized by their concern…If there's ever been a time in my 80 years where good people needed to get out of their chairs and push that pendulum back, this is it. And it is particularly important for the coming generations that we do not leave them a country where youngsters coming along will have to look forward to a future that was not as bright and not as optimistic as it has been for each of us in this room.” Mr. Rumsfeld recently completed writing his number one New York Times bestselling memoir, Known and Unknown. The book spans his career and includes extensive primary documentation, much of which has been made public on a supporting website, www.Rumsfeld.com. To watch the full video remarks from today's breakfast, please go here. For more on Secretary Rumsfeld's bio, please go here. For future LI Wednesday Wake-Up Club Breakfasts, please go here.
Webinar replay: voter registration
Patricia Simpson
August 23, 2012
Webinar replay: voter registration
Voter registration is as important as volunteers and fundraising for a campaign. You can't win if you don't have the votes. Learn how to find unregistered voters and why a successful voter registration drive can lead to victory.
Webinar replay: Voter goals
Patricia Simpson
August 16, 2012
Webinar replay: Voter goals
Missed last night's webinar? No problem -- watch it whenever you have time today or this weekend. (Click "Read the full story" to get started!) You'll hear from Bryan Bernys on voter goals. Bryan is LI's Vice President for the Campus Leadership Program. Bryan came to the Institute with a wealth of campaign experience: New Hampshire Field Director for the McCain 2008 campaign, Field Director for the Tarrant for Senate campaign in Vermont, Campaign Manager for Robinson for Delegate in Virginia, consultant for the Ball for Delegate special election in Virginia, and field staff for the Bush/Cheney 2004 campaign in Michigan.>
Webinar replay: Campaign structure and organization
Leadership Institute Staff
August 10, 2012
Webinar replay: Campaign structure and organization
Missed last night's webinar? No problem -- watch it whenever you have time today or this weekend.You'll hear from Linwood Bragan on campaign structure and organization. Linwood began his political life in 1972. His campaign experience covers management, operations, finance, and grassroots. Twice he has been a candidate himself. He has lectured in 20 states on political activism, finance, organization and elections from New England to the Rockies and the Great Lakes to the Gulf Coast.You can register right now for next week's webinar: determining voter goals, which will be held live on Wednesday, August 15 at 7pm EST.
Business Leader and Author Mallory Factor visits LI Yesterday
Braden Goodgame
August 2, 2012
Business Leader and Author Mallory Factor visits LI Yesterday
Yesterday the Leadership Institute hosted more than 60 conservatives for the August Wednesday Wake-Up Club Breakfast with Mallory Factor, president of an independent merchant bank and financial relations consultancy firm and author of Shadowbosses: Government Unions Control America and Rob Taxpayers Blind. Mr. Factor, a longtime businessman and conservative activist reported, “On average, 60 to 70 percent of public sector employees are unionized.” He went on to say, “[The late] Albert Shanker, president of the United Federation of Teachers, was once quoted saying, ‘When schoolchildren start paying union dues, that's when I'll start representing the interests of schoolchildren.'” Mr. Factor said that unionized federal government employees are often paid – with taxpayer-funded money – to do union work, which could entail anything from union recruitment to campaigning for union-friendly candidates. “This union work includes an annual 23 million man hours and more than $1 billion in costs, not including benefits,” Mr. Factor told the audience. “Their ultimate goal is to unionize anyone that receives any government funding.” Praising the Leadership Institute, Mr. Factor said, “Teaching people how to win, which this Institution does, is what it will take to make us stronger.” Shadowbosses, set to release on August 21, has been praised by Sean Hannity, Michelle Malkin, and Steve Forbes as a must-read. Mr. Factor chaired the Economic Roundtable for the Chairman of the Joint Chiefs of Staff and led the 2009 Economic Summit for the U.S. House Republican Conference and Policy Committee. He served as a senior fellow from 2007 to 2011 for the House Republican Policy Committee. Mr. Factor was a member of the Board of Governors of the New York State Banking Department from 2001 to 2007 and from 1987 to 1988, he was a member of the Federal Savings and Loan Advisory Council for the Federal Home Loan Bank. He was chairman of the New York Public Asset Fund from 2002 to 2006 and vice chairman of Governor's Island Preservation and Education Corporation from 2006 to 2007. Mr. Factor is the founder and co-chair of The Monday Meeting, a nationally-recognized gathering of elected officials, journalists, business leaders, and conservative authors in New York City, and a similar gathering in Charleston, S.C. Previously, he served as chairman of the Free Enterprise Fund. LI's Wednesday Wake-Up Club Breakfast is held the first Wednesday of each month and is an excellent opportunity for LI friends to meet leading conservative speakers and hear their thoughts on current affairs over good food and fellowship with conservative friends. Annual memberships are available for just $100. Receive 12 breakfasts for the price of 10! September's speaker is the 13th and 21st U.S. Secretary of Defense Donald Rumsfeld. For more information, please go here.
96 Young Conservatives Trained and Ready to Take back America
LI Staff
July 19, 2012
96 Young Conservatives Trained and Ready to Take back America
The Leadership institute recently hosted more than 90 students at the July Youth Leadership School. The Institute's flagship training brought many young conservatives together from all over the U.S. Dan Quiggle, a faculty member at the Leadership Institute (LI) and a business entrepreneur by trade, kicked the training off with the “The Real Nature of Politics” lecture, which confronts a popular misconception of conservative activists. “You're not going to win just because your heart is pure,” Dan stated. “The fact is that political technology determines political success.” The lecture titled “Prepare for Leadership” was taught by Peggy Grande, a ten-year staff member to President Ronald Reagan during his post-presidency years. During the lecture, she discussed developing a written plan, adhering to a timeline, initial organizational activities, youth campaign headquarters, and senior campaign relations were regarded in great depth. In her opening remarks Peggy gave some advice to the many aspiring politicos in the room. “I didn't come from a political family,” Peggy said. “The way that I achieved my goals was by being constantly available and always arriving earlier and staying later than anyone else. If you make that effort to stand out through excellence you will find success.” Matt Kneece, LI's director of the Youth Leadership School (YLS) department and a veteran of six campaigns, also delivered several lectures throughout the weekend. Many students found his talk on building a conservative organization especially insightful. Megan Lowe, a rising senior and founder of Young Women for America at Cedarville University in Ohio, said: “I learned so many new ways to get my message out – whether with balloon posters, flash flyers, or special projects. These are methods that can be easily done on campus.” LI YLS Intern Pamela Meyerhofer delivered her first lecture on how to effectively organize high schools for the conservative cause. “High schoolers are different than college students,” Pamela said. “In order to be successful in utilizing them, you must understand the differences.” In fact, one of the young high school attendees hopes to use her training to organize the youth vote at her at school. Martha Crosby, a soon-to-be U.S. citizen and passionate conservative leader generously described her experience: “After taking the YLS, I am devoted in becoming an exemplary leader for my university and as a U.S. citizen. With the knowledge I have absorbed, I know I can get there.”
41st Annual National Conservative Soiree, a blazing, hot success!
Danielle Saul and Braden Goodgame
July 13, 2012
41st Annual National Conservative Soiree, a blazing, hot success!
Last week 985 conservatives celebrated Independence Day at the 41st National Fourth of July Conservative Soiree at Bull Run Park in Centreville, Virginia. From first-time attendees to decade-long friends in the conservative movement, all found something to enjoy at the Soiree – whether it was the petting zoo, face painting, and moon bounce for the kids or great food and barbeque, field games, and patriotic speeches, fun for all ages. Cal Thomas, a conservative columnist and Fox News Watch panelist, delivered a moving keynote speech about the true meaning of independence, and how it must be fought for and defended by each generation. The day's other speakers continued on that theme. “The ultimate meaning of the Fourth of July,” said Morton Blackwell, Leadership Institute president, “is the independence of the United States, which certainly is one of the great events in world history.” In his speech to the audience, George Allen, former Virginia governor, said, “The spirit of our country is the Declaration of Independence that all men are created equal and that we are endowed by our Creator with certain inalienable rights of life, liberty, and the pursuit of happiness... And those are the enduring principles of our country that we need to rededicate ourselves to every Independence Day.” Public figures and conservative leaders joined the Soiree celebrations, including Jim Gilmore, former Virginia governor; George Allen, former Virginia governor and senator; Ken Cuccinelli, Virginia Attorney General; and Pat Mullins, Virginia Republican Party chairman. (Note that the Leadership Institute does not endorse or oppose candidates for public office.)Southern California college student Maurice Lewis was especially inspired by the Soiree. “This whole experience is giving such inspiration for my conservative newspaper,” said Maurice Lewis, a college student in southern California. He attended a Youth Leadership School at the Leadership Institute just three days later. “Great people on a great day with a great message.” The soiree had many conservative organizations as partners. Grand patron included 60 Plus Association, Americans for Prosperity Foundation, Fairfax Christian School, Generation Opportunity, Government Is Not God, Leadership Institute, Let Freedom Ring, Morgan, Meredith & Associates, National Right to Work Committee, Regent University, and the Washington Examiner. Patrons included: Eagle Forum, The Family Foundation, Family Research Council, and Stephen Clouse & Associates. Co-sponsors: Heritage Foundation, National Rifle Association, Science and Environmental Policy Project, Trimark Corporation, Restoration America 2012, and Young America's Foundation.
LI’s Largest On-site Training of 149 DC Summer Interns Pack LI for the Conservative Intern Workshop
Braden Goodgame
July 6, 2012
LI’s Largest On-site Training of 149 DC Summer Interns Pack LI for the Conservative Intern Workshop
Last Thursday the Leadership Institute hosted its largest ever on-site training: 149 DC summer interns from 60 organizations, including 16 Capitol Hill offices, from around DC came for the free, day-long Conservative Intern Workshop. From 9 a.m. until 6:30 p.m. conservative interns from various organizations around the DC area took part in thorough training encompassing many areas from networking to proper professional attire. Eight faculty spoke throughout the day. The first was LI's Vice President of Development Steve Sutton, a former chief of staff in the U.S. House of Representatives for more than 14 years. Steve spoke about how to find job opportunities in public policy, and railed against a popular trend he often sees. “So many people come to DC wanting to work on the Hill,” Steve said. “They end up waiting tables, and then go home. Don't go home! There are so many opportunities off of the Hill!” Among the many Conservative Intern Workshop speakers, Conservative Leadership PAC Executive Director Lance Wheeler stood out in his commentary about making a positive first impression. “A good first impression is a good lasting impression,” Lance said. “An internship is just an extended interview. Always be putting your best effort forward.” Liberty Consulting, Inc. Intern Anna Shoffner described the workshop as, “Extremely beneficial! They really rolled out the red carpet for us interns to equip us as activists, and I feel like I learned from wonderful people--both other interns and Leadership Institute staff!” After attending the workshop, Campaign for Liberty Intern Sarah Harvard said: “After completing the LI Intern workshop, I feel more confident than ever to follow my political ambitions. It is such an honor and privilege to have prominent individuals to enlighten my knowledge of careers in politics. From resumes to first impressions, from dressing for interviews to networking, and from the principles of excellence to the nature of politics, I was able to understand the world of politics. I encourage all interns to take the intern workshop -- it may change the way you see DC for the better!” Additional training opportunities with LI were detailed. LI reinforced its leading role as the go to place for conservative career advice. Interns were given tours of LI's facilities including LI Studios, given comprehensive Program Catalogs of all LI's course offerings, introduced to LI's Employment Placement Service, given resume advice, and taught how to become an indispensable asset as an intern and beyond. Workshop organizer Heather Homan, LI's political training coordinator, said: "I am pleased 149 interns took advantage of the opportunity to network with other liberty-minded conservatives in the DC area at our Conservative Intern Workshop. We brought in seasoned political veterans to share their tips and secrets on how to survive DC and stand out as an intern. The information these interns learned such as networking effectively and understanding the REAL nature of politics are lessons I hope they continue to use well past their current internships." LI also offers internships each fall, spring, and summer. Go here for more information.
George Landrith: Forever a Freedom Fighter
Lauren Hart
July 3, 2012
George Landrith: Forever a Freedom Fighter
As America's Independence Day approaches, let's treasure those that let freedom ring. Commitment to conservative causes, for some, are a lifetime calling. In the 1980s, George Landrith was a political science and economics major at conservative Brigham Young University and, later, business editor of the Virginia Journal of Law and Politics at the University of Virginia School of Law. Since school, George's fight for liberty continues. He was admitted as a member of the United States Supreme Court bar, ran for federal office, elected to local office, appointed by the Virginia governor to a business council, and served as senior staff for two organizations in the conservative movement. “As long as I can remember, I knew of the Leadership Institute,” George said. “When I was involved in campaigns as a volunteer, the best candidates seemed to have young staffers who had been trained at the Leadership Institute,” George said. “So when I was recruited to run for the U.S. House of Representatives in the early 1990s, I wanted to make sure I had the best possible team. That meant I wanted my staff and volunteers trained by LI. I also made sure my consultant was LI-trained. He helped me obtain a solid staff and volunteer team all of whom were top LI trainees.” George continued, “I was naturally a conservative and I had a solid working knowledge of conservative principles and why they matter in public policy discussions. But I had no idea of the political technology that was needed to be employed to take those conservative principles and turn them into an effective and compelling campaign. The Leadership Institute provided me with the training and knowledge to organize and run an effective campaign and create the opportunities to get my message out despite being outspent about 4-to-1.” He learned a lot from his campaign loss. “While I did not win my congressional election, it was a very, very close race and the incumbent, who had won by almost 40 points only two years earlier, won by only the slimmest of margins. Despite the loss, I learned a great deal about public policy and the conservative movement,” George said. “As a result, I began working at a conservative think-tank and have spent my professional life promoting the vision of the founders. Additionally, I've had the privilege of teaching at the Leadership Institute's various schools.” George believes in training the next generation of conservative leaders. As an LI faculty member, George has shared his expertise at more than 15 LI trainings from Future Candidate Schools to Public Relations Schools to Campaign Management Schools, and he is an adjunct professor teaching constitutional law, appellate advocacy, and legal writing to future attorneys at George Mason School of Law. George was elected to the school board in Virginia's Albemarle County, and served children and the community in this capacity for three years. He was later appointed by Governor George Allen and confirmed by the General Assembly to the Virginia Workforce 2000 Advocacy Council. From 1997-1999, George served as vice president and general counsel to the National Legal Center for the Public Interest. Since 1998, George has led Frontiers of Freedom as its president. This educational institute promotes conservative public policy based on the principles of individual freedom, peace through strength, limited government, free enterprise, and traditional American values as found in the Constitution and the Declaration of Independence. “I work on a wide variety of issues in hopes of bringing conservative principles and solutions to the general public, opinion leaders, and policy makers,” George told the Leadership Institute. “All of my work relates to one or more of the ten tenets which defines and shapes all of our work at Frontiers of Freedom.” To boot, George is a frequent TV and radio guest sharing freedom with all who will listen. He's been quoted in more than 100 newspapers, including the Wall Street Journal, New York Times, the Chicago Tribune, National Review, the Washington Post, and Human Events. He also authored On Politics and Policy: Views on Freedom from an American Conservative. “The Leadership Institute trains conservatives of all ages how to be more effective conservatives – how to organize and campaign more effectively, how to reach out through the media with greater impact, and how to speak more convincingly,” George said. “They teach college students how to organize and create conservative student publications. They teach campaign workers, managers, press secretaries, and candidates how do their jobs effectively and with high impact. They teach aspiring journalists and reporters the skills needed to be successful. To me the value of the Leadership Institute is that it teaches conservatives how to make their message the winning message.” Do you want a “winning” message? Enroll in an upcoming training. LI offers training in 50 states and dozens of countries each year. Please go here to register for an already-scheduled training or contact LI to request training in your area. Please welcome George Landrith as LI's Graduate of the Week. To nominate a Leadership Institute graduate to be featured as LI's graduate of the week, please contact LI's External Affairs Officer Lauren Hart at LaurenHart@LeadershipInstitute.org.
Aspiring Activists Learn Public Relations Techniques
Danielle Saul
June 29, 2012
Aspiring Activists Learn Public Relations Techniques
Earlier this week, more than 30 students attended the Leadership Institute's Public Relations School where they learned branding, mass communications, media relations, one-on-one communication, and pitching. Advantage, Inc. Vice President of Operations Jim Eltringham kicked off the training by teaching message development and hammered home the importance of emotion in crafting messages. “There has to be emotion,” Jim said. “It has to tug on your heart strings. You don't win elections on ideas and politics alone.” He emphasized the need for politicians to identify with the voters: “People don't want labels. They want leaders. They want solutions. The audience wants to know what you are going to do to solve their problems.” Leadership Institute Director of Digital Communications Abby Alger spoke about how to promote messages through social media. “We expect people to be relatable and real,” she said. Scott Hogenson, senior vice president for Dezenhall Resources, began the second night of training with a lecture on public relation strategies. “The world of journalism is changing, and it is changing fast,” Scott told attendees. He emphasized the importance of learning how to handle negative information correctly. If you can't get around releasing the negative information, then you need to make sure you have a plan ready and in place. Lindsey Mask, founder of Ladies America & Ladies International, closed the second night off by telling attendees her personal experience with branding an organization. Lindsey expressed that being passionate about your job and the work you do is the key to success. In addition, there is also a strong need for focus. She encouraged the students to write down their biographies and reflect on their goals. “Know thyself,” Lindsey encouraged attendees. “Accept your strengths and weaknesses.” Leading the final night of the school, Mark Pfeifle, communication and outreach strategist with S4 Inc., spoke on crisis management. Mark taught how to deal with crises in a live-action role play where students were divided into two groups, Democratic leaders versus Republican leaders, and had to craft messages for their side assuming Obamacare was ruled unconstitutional. David Daum, who portrayed Speaker of the House John Boehner, found this activity very insightful. “By competing and acting out the crisis strategy of President Obama and Mitt Romney, I felt like I had privileged insight into the minds of their respective public relations teams,” He explained. Garrett Kamp, acting as President Obama, also found value in the activity. “By role-playing as the president, I learned not only how to manage a crisis, but I learned how to predict and respond to my opponent's behavior.” The final speaker, Ian Ivey, senior management advisor at the General Services Administration, taught about one-on-one communication styles. After having the class figure out their own personality style, he had the students partner up and analyze each other's personality style. He then compared the different communication methods used within each group, and taught attendees how to relate to people who are completely opposite. Many students enjoyed this activity and felt their future interactions would greatly benefit from learning these communication techniques. Summer intern for Susan B. Anthony List Santina Scarcella said, “Now I realize there are ways to approach people and I feel more comfortable doing so.” LI's next Public Relations School will be held September 24-26. Go here to register.
LI's CampusReform.org Exposes 'Anti-White' University Campaign
Lauren Hart
June 22, 2012
LI's CampusReform.org Exposes 'Anti-White' University Campaign
Wednesday the Leadership Institute's Campus Reform exposed a “racial justice” ad campaign at the University of Minnesota – Duluth, funded by the administration, to combat “white privilege.” After LI's Campus Reform Regional Field Coordinator Oliver Darcy published the “Unfair” campaign story Wednesday, the story brought more than a quarter of a million unique web visitors in one day to the site and was the topic of many news sites, including: Drudge, the Wall Street Journal, The BLAZE, Fox News' O'Reilly Factor, and others. To read the full story and watch the ad video, please go here.
LI Hosts Advanced New Media Training
Danielle Saul
June 22, 2012
LI Hosts Advanced New Media Training
Earlier this month more than 50 conservatives gathered to learn more about online activism. Republican National Committee Digital Victory Director Matt DeLuca started off by teaching the class the basics. Matt hammered home that online grassroots activism is about relationships and authenticity, “You want them to share it. You want them to be involved.” He said that if students only took one thing from his lecture it should be the “importance of recognizing platforms and how to use them to get your message out. Be creative!” President of Braynard Group, Inc. Matt Braynard shared the methods and strategies involved with online fundraising. He talked about the technology behind online fundraising and explained the advantages and disadvantages of each method to attendees. Matt also taught about security strategies and keeping donor information safe, explaining, “Never store credit card numbers. Ever.” Finishing off the evening was the Leadership Institute's Director of Digital Communications Abigail Alger. Abby tied the night together by giving students an outline for putting together their own digital campaign strategy. She covered a variety of topics including: online budgeting, the importance of a database, buying domain names, setting up a good website, email campaigns, using social media, and more. Students who attended the class benefited greatly. “Superb new media workshop – a wealth of information,” said John Bianchi of Hartsdale, NY. Another attendee, Adrian Guillory of Lake Charles, LA, said he “really enjoyed the program and would strongly recommend it to others!” LI's next New Media Workshop will be July 19. Go here to register.
LI’s Monthly Campaign Management School Welcomes more than 50 conservatives
Braden Goodgame
June 21, 2012
LI’s Monthly Campaign Management School Welcomes more than 50 conservatives
The Leadership Institute hosted more than 50 conservatives at its rigorous four-day Campaign Management School, part of LI's monthly campaign training series. Lectures ran eight to 10 hours Monday through Thursday, covering everything from political research to buying and developing effective paid media. Adrian Guillory, who recently worked on the Ron Paul 2012 campaign in Louisiana as an intern, was one conservative who attended. The budding activist said, “This was a fun training from leading conservative campaign experts who provide invaluable lessons to achieve election victory.” Day One: Topics included: campaign research, writing a campaign plan, campaign finance, developing a message, polling basics, and campaign structure/organization. Jason Torchinsky, a partner at Holtzman Vogel PLCC, lectured on campaign finance. The lecture explored concepts such as finance-related steps to building a successful campaign, limits, rules, reporting, record keeping, and handling filed complaints. Fred Mullner, an environmental engineer with Eastman Chemical said, “Jason's experience was very obvious and lent a practical aspect to an otherwise very dry subject.” Fred hopes to use the teaching to gain knowledge on how to raise campaign funds successfully. Day Two: Topics included: vote targeting, handling negative information, building coalitions/recruiting volunteers, and contacting voters with phones. Shannon Burns, CEO of Victory Solutions, has dedicated himself and his company to developing technology that empowers conservative causes. In his lecture, Shannon demonstrated the essential nature of phones, how to set up a phone bank, and how to write scripts for volunteers to use when making campaign calls. Governor John Kasich's Regional Liaison Sandra Brasington, a training attendee, found his lecture helpful. “Shannon helped the audience understand clearly the power of phones and voter contacts in campaigns – an aspect that cannot be ignored no matter the size of the race,” Sandra said. Day Three: Topics included: fundraising with events, building a fundraising machine, writing a finance plan, funding a campaign with direct mail, voter mapping, developing a get out the vote effort, and door-to-door strategies. Dan Morgan, president of Morgan, Meredith & Associates, a full-service fundraising firm he founded in 1987, delivered the lecture titled, “Writing a Finance Plan.” During his lecture, Dan emphasized the importance of creating event committees, who to invite (as donors) to a fundraiser, and ways to make a campaign stand out. Day Four: Topics included: latest campaign technologies, compelling voter mail, new rules of paid media, hiring and firing consultants, basics of paid media, tips on handling earned media, and fine tuning a campaign strategy. Tim Wesolek, an executive account manager for NBC25/WHAG-TV, lectured on buying paid media and advice on how to do candidate versus issue ads. Tom Grimes, a Tea Party affiliate from South Bend, Indiana, is no stranger to LI trainings. “This is my fifth LI workshop,” Tom said. “I'm looking forward to building my knowledge to increase my credibility when working with candidates.” Another attendee, Jim Knowlton, said, “This is probably the best training available.” Jim plans on using what he learned to help local state senate and house campaigns. If you are interested in taking LI's monthly campaign trainings, please contact Political Training Coordinator Heather Homan at Heather.Homan@LeadershipInstitute.org
LI Hosts Television Techniques Workshop
Braden Goodgame
June 14, 2012
LI Hosts Television Techniques Workshop
The Leadership Institute recently hosted 29 conservatives in a television training that focused on the necessary techniques to equip activists when working with the media. Attendees learned to techniques usable on TV broadcasts, in radio interviews, and in online forums. The training was led by Beverly Hallberg, founder and president of District Media Group, where she produces, directs, edits, and serves as a media trainer for news corporations. Over the course of the day, students learned what to do -- and not to do -- in TV appearances. Lectures ranged from wardrobe choices to nonverbal behaviors. Mike Wooten, a student at the training, is a veteran Marine running for an elected school board position in Prince William County, Virginia after an incumbent resigned. Wishing to improve the quality of education for the kids in his district, Mike will soon put his training to the test. He said the most important lesson he learned was the understanding of “how to give the media what they want by understanding the various formats” of broadcasting. Young Americans for Liberty intern Eric Phillips described the TV training as “Vital if you want to win for your philosophy,” which is an unintentional play off one of the Leadership Institute's paramount maxims. If you would like to attend a Leadership Institute TV training, please register online at www.LeadershipInstitute.org/training or contact Rachel Phillips to set up one-on-one, individualized training.
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