The Leadership Institute’s own direct mail fundraising has become famous in the conservative movement.
Donors acquired through its direct mail have given LI more than $190,000,000.
Let LI professionals and experts from other organizations teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.
You will learn to:
• Implement proven direct mail concepts
• Build your donor file
• Write successful letters
• Design mail packages that people will open
• Apply examples of reliable direct mail programs
President of the Leadership Institute
"You can't save the world if you can't pay the rent!"
Manager, Major Gift Planning at The Heritage Foundation
"I gained valuable knowledge on the nuts and bolts, as well as the purpose and goals of the direct mail process"