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Campaign Management Workshop

Campaign Management Workshop

1 or 2 days, $25.00 - $50.00 (meals included)

The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. Every  year thousands run for elected office, but only a few win. Get the skills necessary to be a leader for the campaign of your choice.

You will create campaign, finance, and communications plans as well as voter outreach and get-out-the-vote strategies.

In the optional two-day program, you will be divided into small groups and complete exercises based on real-life campaign situations that test your abilities in fundraising, media relations, and voter outreach.

Ideal attendees are campaign staff, candidates, activists, or groups interested in working on ballot initiatives, propositions, or legislation.

You will learn to:

  • Recruit and manage volunteers
  • Build a grassroots infrastructure
  • Organize precincts
  • Get your voters to the polls
  • Develop your campaign's message

Sample Lectures Include:

  • What a Campaign Looks Like
  • The Real Nature of Politics and Elections
  • Researching the Candidates and District
  • Developing a Campaign Strategy and Message
  • Building Coalitions
  • Voter Identification and Targeting
  • Voter Contact Tactics: Phones, Mail, In Person
  • Voter Contact Tactics: Social Networking and New Media
  • Voter Turnout Operations
  • Fundraising- Direct Mail Fundraising, Events, Internet Fundraising
Manager:
Robert Arnakis's picture

Robert Arnakis

Contact Robert with your questions or to request training.


What graduates say



Bill Taylor's photo

Bill Taylor

State Representative (SC)

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."




Kelly Fajardo's photo

Kelly Fajardo

State Representative (NM)

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."




Craig Brandt's photo

Craig Brandt

State Senator (NM)

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."