What you will learn
"Talk low, talk slow and don't say too much." John Wayne
The Communications Workshop provides an in-depth look at how you can design and improve communications for center-right issues, organizations, and candidates in New Mexico.
You will learn how to develop a coherent and compelling message, enabling you to increase your visibility, supporters, and funds. Also covered in this interactive training will be coalition building.
Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees for a Communications Workshop are organization spokespeople, campaign or party communications directors, press secretaries, candidates and elected officials, public policy organization staff, and conservatives who want to present their ideas persuasively.
The Communications Workshop empowers you with proven methods to be a stronger communicator.
Attendees will learn how to:
• Connect organizations
• Craft a message
• Use the right words
• Identify values to communicate
What graduates say
Rachel Hoff
Director of Government Relations & Outreach, Foreign Policy Initiative
"LI training is conservative bootcamp! This training is absolutely necessary for any aspiring leader on the right."
Your faculty
Chris Cupit
President, Campaign Marketing Strategies
In 2006, Chris Cupit founded Campaign Marketing Strategies (CMS) to give libertyminded, pro-family candidates and organizations the communications tools to be competitive and win the public debate. A veteran congressional ...
Dena Espenscheid
Director of Grassroots Coalitions, Leadership Institute
After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows the truth behind the cliché, “Campaigns are like Marathons”. There are plans, deadlines, and expenses. There are worn-out shoes, bl...