Communications Workshop banner

Communications Workshop for Pro-Life Candidates - Online

8 days until event begins

What you will learn

Now that we have entered a post-Roe world, abortion is a factor in every election. Soon, states that allow ballot initiatives will have pro-abortion or life-affirming state constitutional amendments. Liberal special interest groups ran commercials about abortion policies in every close federal or state election. Pro-life candidates got tripped up when answering the question, "Is your position on abortion extreme?" The lack of a comprehensible answer is seen in the election results.

What is the best way to talk about pregnancy, children, abortion, and your support for life-affirming policies? This communications works shop seeks to help you craft and practice this answer.

Attendees will hear from leaders in the pro-life industry. These leaders will demonstrate tools you can use to build your best, most impactful pro-life answers. It will explore how to create positive interactions that change the minds of moderates and persuade them to vote for you. Time at the end is reserved for candidates to practice their 90-second, "Why I support life..." answer on camera in small groups.

This live webinar will also be presented in-person for people attending the Candidate Development School (or who are local to Arlington, VA). To register to participate in-person, which includes a light dinner, register at

Morton Blackwell, founder of the Leadership Institute, says, "You owe it to your philosophy to learn how to win." Roe is dead, but the fight has just begun. Join us to learn how to win for life in the dining room, board room, and voting booth.

Attendees will learn how to:
• Connect with people
• Craft a message
• Use the right words
• Communicate the value of every human life

Leadership Institute is presenting the Pro-Life Activism webinar series, "Talk the Talk" and "Walk the Walk". The "Talk" webinars cover communicating our pro-life values. The "Walk" webinars are about demonstrating our pro-life values. The goal is to have one of each, each month. By attending, you will learn proper messaging strategies and practical activism opportunities to change hearts, minds, culture, and laws.

All registrants will receive an email with instructions to download slides and other resources discussed during the webinars. If the webinars are successfully recorded, registrants will be given access to the recordings.

You only need to register for one session per month, and your registration will automatically be transferred to the other session(s) that month.

These webinars begin at 4:30 PM Eastern Time. While it creates a late evening in the east, it allows people in the west to join after work. Please confirm the correct time for the time zone in which you reside. Here is a simple Time Zone translator. Use Washington, DC or Eastern Time for the beginning of the training.


Wednesday, February 8

4:30 PM - 8:30 PM


This training is online.




Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Rachel Hoff

Rachel Hoff

Director of Government Relations & Outreach, Foreign Policy Initiative

"LI training is conservative bootcamp! This training is absolutely necessary for any aspiring leader on the right."

Your faculty

Karen Garnett

Karen Garnett

Chief Culture Officer, Heroic Media
President, National Prayer Luncheon for Life
Co-Host, The National Prayer Luncheon for Life Pro-Life Impact Show podcast
Contributing Editor, Pro-L...

Read full biography

Rebecca Kiessling

Rebecca Kiessling

Abortion Survivor and Pro-Life Activist/Speaker

Rebecca Kiessling has been an international pro-life speaker and adoption speaker since 1995, speaking for various pro-life organizations, including right to life groups, crisis pregnancy center fundraisers, 40 Days for Li...

Read full biography

Visit Campus Reform
Visit Conservative Jobs
"" Privacy Policy | Email Policy | Contact Us | (703) 247 - 2000 | © 2023 Leadership Institute

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.