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Digital Download: Social Media in PR

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What you will learn

Leadership Institute's Digital Download weekly training series teaches digital technology being used to shape America's electoral system.

Every Tuesday, this training series competes a “deep dive” into new digital technology and effective strategies about how to support your online activism and political efforts.

Become a digitally savvy activist and gain in depth knowledge of a variety of key topics in the digital field. With a mix of speaker presentations and panels, you will learn from center-right digital professionals how to best optimize your digital footprint.

August 9: Social Media in PR

Social media and public relations are like peas in a pod. They are both crucial marketing tools and powerful social currency.

A social media plan tailored to your target audience's sensibilities is key to effective public relations for your brand.

In this one-hour session, you will learn how to use social media to enhance your professional and personal brand. You will also learn how to design winning public relations tactics using social media.

Among many lessons, this course will cover:

  • a three-step process to prepare your social media presence for public relations so you have a road map for success;
  • the qualities of effective messaging and how to develop and deploy an effective social media strategy; and,
  • how to present/tease longform content maximize engagement between you and your audience.

You will be given practical resources on how to create engaging social media content for your brand. Find your voice, form connections, and inspire others to action through your social media presence.

The training ends at 1:15pm Eastern / Washington D.C. time.


Tuesday, August 9

12:00 PM - 1:00 PM


This training is online.




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Veronica Hays

Contact Veronica with your questions.

Your faculty

Veronica Hays

Veronica Hays

Digital Training Coordinator, Leadership Institute

Veronica Hays is the Digital Training Coordinator at Leadership Institute where she facilitates trainings for Conservatives around the world.

Previously, Veronica was a Culture Blogger for the Media Research Center. She attended George Mason University where she studied International Relations. Veronica is a native of Nothern Virginia and sole sister to five wonderful brothers.