Candidate Development Workshop banner

Maryland Candidate Development Workshop

121 days until event begins

What you will learn

"I'm a small-town kid who grew up with a cornfield in the back yard and dreaming of serving my country in public office." Vice President Mike Pence

The Candidate Development Workshop is designed to build on the Campaign Management Workshop. The program helps current and prospective candidates identify the steps needed to run a successful campaign.

The workshop focuses on personal and political preparation for future service as an elected official and community leader. Additional on-demand content, which complements this material, is available to program enrollees.

Ideal attendees for the Candidate Development Workshop are individuals who are looking to become more politically active. Candidates, campaign staff, and volunteers involved at any level should attend.

Attendees will learn how to:
• Decide if they are ready to run
• Organize a campaign staff and structure
• Raise funds
• Work with the media
• Communicate with voters

Details

Starts Saturday, September 11

Sat 11:   8:30 AM - 4:30 PM

Location:

TBD
Ellicott City, MD 21041 Map

Cost

$25.00

Manager

Scot Crockett's Photo

Scot Crockett

Contact Scot with your questions.

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

After completing the 2020 Marine Corps Marathon, Dena Espenscheid knows how true the cliché, “Campaigns are like Marathons,” actually is. There are plans, deadlines, and expenses. There are worn-out shoes, blisters, pain, exhaustion, joy, energy bursts, and mile-marker accomplishments. The big day comes and before it is over you swear off running ever again and want to quit. Then you cross the finish line. Success feels fantastic! The next day, after a good sleep, you are out on a trail, ready to do it all again!

Over her twenty years of professional experience, Dena held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.

Dena is a veteran of political campaigns as small as city council and as large as a presidential campaign. She has served n most campaign positions, including volunteer coordinator, regional field director, and statewide spokesperson. She has overseen ballot qualification, volunteer recruitment and training, and get out the vote efforts. She has formulated communication strategies, organized events, and done personal solicitation. As a "Jill of All Trades", Dena brings her varied experience to the position as the Director of Grassroots Coalitions, where she travels the country training conservatives to run their races and win.

Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication.

Dena's favorite presentations are on persuasion. She knows that people want to stay consistent with the image they project. If you tell someone they are generous before soliciting a donation, they are more likely to give. To keep herself moving, Dena is ending this bio by stating that she still runs in Quantico, Virginia where she lives with her houseplants.