"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln
The Campaign Management Workshop teaches you how to manage or contribute to a winning campaign. You will learn to create a campaign, finance, and communications plan.
Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.
Attendees will learn how to:
• Develop a campaign strategy
• Create a campaign structure and organization
• Hire and fire staff and consultants
• Research your district, constituents, and opponent
• Conduct voter outreach and get-out-the-vote strategies
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
Ryan Adams currently serves as Director for State Government Relations for Bob Riley and Associates, a government affairs firm with offices is Montgomery, AL, Birmingham, AL and Washington DC, founded by former Alabama Gov...
Nathan is the Grassroots Program Coordinator at the Leadership Institute, where he has trained over 2500 activists, candidates, and elected officials. As LI's former Pacific Regional Field Coordinator, he oversaw campus pr...
Heather Sellers has over twenty years of marketing, advertising, and public relations experience encompassing all aspects of consulting, budgeting, media buying and planning, branding of a new name for a company, lobbying,...