"Make a perfect list of voters, and ascertain with certainty for whom they will vote, and on Election Day see that every Whig is brought to the polls." Abraham Lincoln
The Campaign Management and Communications Workshop teaches you how to manage or contribute to a winning campaign, specifically by designing and improving your campaign's message and delivery. You will learn to create a campaign, finance, and communications plan.
Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees are campaign staff, candidates, volunteers, activists, and anyone interested in impacting public policy.
Attendees will learn how to:
• Develop a campaign strategy
• Build a campaign structure and organization
• Decide how to find funds for your campaign
• Create your message
• Communicate your values
"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."
"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."
"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."
Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like watching voting returns, but more effort than just excess electrons is need to win on Election Night.
What will make you a political mastermind? Dena has been learning the answers to this question for more than 20 years.
During the quest for knowledge, she held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.
Immediately prior to joining the Leadership Institute, Dena was the Field Director for Donald J Trump for President in Virginia, West Virginia, Maryland, and Washington, DC. As such, she oversaw ballot qualification, volunteer recruitment and training, and get out the vote efforts during the primaries. Then-candidate Trump won three of the four primary contests and had a better-than-expected showing in DC.
Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication. Dena serves the Leadership Institute as the Director of Grassroots Coalitions, where she travels the country training conservatives to be political masterminds. When she is home from LI training trips, she lives in Quantico, Virginia with her houseplants.