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Fundraising Fundamentals - Session 1 of 5, Message Development & Storytelling

20 days until event begins

What you will learn

Online Fundraising Workshop

Meets for 5 Sessions.
$60 for all five sessions (including on-demand access to past sessions)
$15 for this session only (Use code, "JustOne" when registering to pay for just this one)
Registration Instructions are at the bottom of this page.

The Online Fundraising Workshop provides a look at how you can improve your organization's fundraising efforts. You will learn how to develop a compelling and consistent message, and how to deliver it to increase visibility, supporters, and volunteers.

Ideal attendees for a Fundraising Workshop are activist, organization leaders, campaign or party finance committees, candidates and elected officials, public policy organization staff, and conservatives who want to raise more money for their cause.

The Fundraising Workshop will teach you proven methods used by organizations, public policy groups, and campaigns.

Attendees will learn how to:

• Create a Fundraising Goal
• Build a Fundraising Team
• Use Technology to Reach Donors
• Raise More Money

Sample Lectures Include:

• Finance Plan and Budget
• Building Finance Committees
• Person to Person Fundraising
• Fundraising Events & House Parties
• Online Fundraising
• Direct Mail Fundraising

Click the register button on this page to register for all five sessions ($60). We will automatically register you into the other sessions.

If you only want Session 1 on Message Development and Storytelling, register on this page, but use the discount code, JustOne, at check out. By using the discount code, you are only registering for the session on March 12.

After registering, you will be sent log-on instructions for each webinar session you are joining. There will be a different webinar URL for each session. Please look for these emails in your inbox, junk mail, and other folders.

Dates, Times & Topics*:
Session 1. March 12, 8-11PM Eastern, Message Development and Storytelling
Session 2. April 9, 8-11PM Eastern, Budgeting, Finance, and Finance Committees
Session 3. May 14, 8-11PM Eastern, Personal Solicitation and High Dollar Donors
Session 4. June 11, 8-11PM Eastern, Events and Mid-Dollar Donors
Session 5. July 9, 8-11PM Eastern, Digital, Mail, and Low-Dollar Donors

*Dates, Times, and Topics are subject to change


Starts Tuesday, March 12

Tue 12:   8:00 PM  - 11:00 PM EDT


This training is online.




Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like watching voting returns, but more effort than just excess electrons is need to win on Election Night.

What will make you a political mastermind? Dena has been learning the answers to this question for more than 20 years.

During the quest for knowledge, she held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.

Immediately prior to joining the Leadership Institute, Dena was the Field Director for Donald J Trump for President in Virginia, West Virginia, Maryland, and Washington, DC. As such, she oversaw ballot qualification, volunteer recruitment and training, and get out the vote efforts during the primaries. Then-candidate Trump won three of the four primary contests and had a better-than-expected showing in DC.

Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication. Dena serves the Leadership Institute as the Director of Grassroots Coalitions, where she travels the country training conservatives to be political masterminds. When she is home from LI training trips, she lives in Quantico, Virginia with her houseplants.