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Campaign Management School

9 days until event begins

What you will learn

4 days, $250

Registration fee includes meals and lodging (available for the first 46 students).

The Campaign Management School teaches you how to win elections. This premier campaign training provides future candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts' secrets of an effective campaign from announcement to Election Day. Our faculty includes today's most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan
  • Develop a winning campaign strategy
  • Target and identify voters
  • Manage grassroots outreach
  • Raise funds

NOTE: The Campaign Management School is not designed for current candidates, but many of the lectures are helpful. If you are running for office now, you'll also benefit from attending the following LI programs: Public Speaking Workshop, Advanced Public Speaking Workshop, One-on-One Public Speaking Workshop, Introduction to Television Techniques, On-Camera Television Workshop, One-on-One Television Workshop, and High-Dollar Fundraising.

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Details

Starts Tuesday, April 2

Tue 2:   8:00 AM  - 6:30 PM EDT
Wed 3:   10:00 AM  - 6:30 PM EDT
Thu 4:   8:00 AM  - 6:30 PM EDT
Fri 5:   8:00 AM  - 6:30 PM EDT

Location:

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map

Cost

$250.00

Manager

Annamarie Rienzi's Photo

Annamarie Rienzi

Contact Annamarie with your questions.

What graduates say

Michelle Litjens

Michelle Litjens

Former Wisconsin State Representative

"Another LI grad elected to office. I couldn't have done it without you."

Samuel Saad, III

Samuel Saad, III

Councilman, Naples, Florida

"LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."

Alonzo Baldonado

Alonzo Baldonado

State Representative (NM) District 8

"This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."

Your faculty

Jeff Berkowitz

Jeff Berkowitz

Delve, CEO

Jeff Berkowtiz, CEO

Recognized by Politico as “an opposition research and policy ace,” Jeff Berkowitz formed Delve after serving as Research Director at the Republican National ...

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Morton Blackwell

Morton Blackwell

President of the Leadership Institute

Professionally, Morton Blackwell is the president of the Leadership Institute, a non-partisan educational foundation he founded in 1979.

His institute prepares conservatives for success in politics, government and t...

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Paul Caprio

...

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Chris Cupit

Chris Cupit

President, Campaign Marketing Strategies

In 2006, Chris Cupit founded Campaign Marketing Strategies (CMS) to give libertyminded, pro-family candidates and organizations the communications tools to be competitive and win the public debate. A veteran congressional ...

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Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like...

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Nathan Fatal

Nathan Fatal

Grassroots Program Coordinator, Leadership Institute

Nathan is the Grassroots Program Coordinator at the Leadership Institute, where he has trained over 2500 activists, candidates, and elected officials. As LI's former Pacific Regional Field Coordinator, he oversaw campus pr...

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Chris Godbey

Chris Godbey

Director of Client Strategy, SurgeRED

Born in South Carolina, Chris Godbey has worked on all levels of campaigns in the both nationally and internationally, with campaigns and with independent expenditure groups.

From 2016-2017, Chris worked with the We...

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Justin Greiss

Justin Greiss

Justin serves as Vice President of Mobilization at Young Americans for Liberty (YAL). A Pennsylvania native, Justin is a proud product of the liberty movement. His involvement began when he founded a Young Americans for Li...

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Caleb Hays

Caleb Hays

Associate, Holtzman Vogel Josefiak Torchinsky PLLC

Caleb Hays is an associate with Holtzman Vogel Josefiak Torchinsky PLLC, providing counsel in the areas of campaign finance and election law, lobbying and ethics compliance, and tax-exempt organizations, with a particular ...

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George Landrith

George Landrith

President, Frontiers of Freedom

George C. Landrith III is the President and Chairman of Frontiers of Freedom having been hand selected to lead the organization by its founder U.S. Senator Malcolm Wallop, in 1999. Previously, Mr. Landrith served as the Vi...

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Ashley MacLeay

Ashley MacLeay

Member at Large, State Board of Education

Ashley MacLeay was elected in 2016 to a four-year term as the at-large representative for the DC State Board of Education. The board advises the State Superintendent of Education on educational matters and provides policy ...

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Rory McShane

Rory McShane

Rory McShane is a political and media consultant originally from Maryland. Rory began his career working for political candidates and organizations. Rory has managed or advised political campaigns, corporations, initiative...

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Patricia Rausch

Patricia Rausch

Director of Career Programs, Leadership Institute

Patricia is the Director of Career Programs at LI. Under her leadership, the Division hosts twelve types of training and performs hundreds of career consultations per year. Her team also manages the intern program as well ...

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Stephen Rowe

Stephen Rowe

Deputy Director of Digital Training, Leadership Institute

Stephen Rowe is a Deputy Director at Leadership Institute where he trains thousands on digital and political technology across the country every year.

Before joining LI, Stephen was the Editor-in-Chief of Read full biography


Spencer Sullivan

Spencer Sullivan

Vice President of Partnerships, RumbleUp & uCampaign

Spencer Sullivan is the Director for Grassroots Engagement for the Leadership Institute.

Spencer began his career on the hill working for a member of Congress. He transitioned to the campaign world and has managed v...

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Steve Sutton

Steve Sutton

Vice President for Development, The Leadership Institute

Steven joined the Leadership Institute nine years ago as Vice President of Programs. As Vice President of Programs, he directed all LI's training programs, from political grassroots to student groups on college campuses. H...

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