Television Workshop, On-Camera  banner

Television Workshop, On-Camera

16 days until event begins

What you will learn

Participate in mock interviews with media professionals and receive a personalized critique on how to tailor your message and appearance for television at Leadership Institute's On-Camera Television Workshop.

The On-camera Workshop takes place in front of the TV cameras in the Leadership Institute's Norma Zimdahl Master Studio in the Sacher Multimedia Center located in Arlington, VA.

You will be coached through two rounds of mock interviews while receiving personalized critiques and feedback on how to better tailor your appearance and message delivery for TV.

Individuals who attend the On-Camera Workshop receive a copy of their footage.

Class size is limited to six people to maximize your time on camera.

Who it's for:
  • Media and communications professionals
  • Political strategists, advocates, and pundits
  • Policy experts
  • Current and future elected officials and candidates
  • Anyone preparing for an upcoming on-camera or radio interview
How you'll benefit:
  • You'll develop your on-camera message and delivery techniques
  • You'll learn best practices for on-camera gestures and facial expressions
  • You'll gain confidence in your on-camera ability

What to expect: This half-day workshop is split into three sections. In the first section, your instructor will give you time to work on your chosen interview topic and talking points. Sections two and three include the two interview formats – news desk and satellite. In the news desk format, you'll sit one-on-one with your “host” to simulate an in-studio interview. In the satellite format, you'll be interviewed by your “host” remotely via earpiece. Instructors will review the recorded footage with you immediately following both sets of interviews and provide individualized feedback. Your footage will also be provided to you 1-2 weeks following the workshop.

What's included:
  • On-camera time
  • Personalized interview critique
  • Copy of footage

Cost: $150.00*

*Ask us about student and group rates.
Download Flyer


Starts Thursday, August 8

Thu 8:   1:30 PM  - 4:30 PM EDT


Leadership Institute
Steven P.J. Wood Building
1101 N Highland St

Arlington, VA 22201 Map


$150.00 $25.00 discount for early registration until 7/25/19 Your Cost: $125.00


Hannah-Catherine Smith's Photo

Hannah-Catherine Smith

Contact Hannah-Catherine with your questions.

What graduates say

Kevin Lundberg

Kevin Lundberg

"The Leadership Institute's hands-on approach was a valuable introduction to the rapid-fire interviews of broadcast journalism. LI gave me some of the tools I needed to adjust to this pressure cooker side of politics"

Your faculty

Beverly Hallberg

Beverly Hallberg

President, District Media Group

Beverly Hallberg has been on all sides of the camera. Producer, director, and host are just a few of the shoes she's filled. But she found her passion in helping people be their “best self” once the tape starts rolling. Beverly noticed a common trend: during media interviews, people often present their “worst self.” Knowledgeable and engaging people suddenly freeze-up, losing the clarity and impact of their messages.

This observation inspired Beverly to launch District Media Group in 2008 to focus on media training – preparing people to present themselves and their messages with confidence and precision. She has trained members of Congress, organization leaders, and policy experts, among other professionals for appearances on local as well as national networks.

Beverly comments on communication tactics in popular and political culture and has been published in publications such as Newsweek, The Daily Signal, The Federalist, The Washington Examiner and The Hill. She is also a frequent contributor on Fox News and CNN.

Prior to DMG, Beverly served as Director of LI Studios. She has edited, produced, and directed numerous TV and radio shows and anchored a weekend sports program for Salem Radio Network News. Additionally, Beverly has written and produced videos, PSAs, and live programs for government agencies including the Department of Labor, the Bureau of Labor Statistics, and the Administrative Office of the U.S. Courts, among others.

Beverly has a B.S. in radio and television broadcasting, and is a native of Hollister, CA.