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Road Map to Victory

16 days until event begins

What you will learn

Road Map to Victory Workshop

The Road Map to Victory Workshop teaches you how to talk to friends, neighbors, and your sphere of influence. Learn ways to implement effective targeted outreach to voters who are likely to vote for your campaign. This workshop will help you understand what resources you will need to win elections.

In addition, you will learn how to develop a systematic plan to get the most out of e-mail, Facebook posts, phones, door to door, and Election Day strategies that deliver successful results.

People who want to learn to be effective campaign volunteers and who want to win elections are ideal attendees. Others who benefit from attending include conservative elected officials, current or future candidates for political office, campaign staffers, election coordinators, party officials, and precinct operations officials.

The Road Map to Victory Workshop will teach you proven methods used by organizations, public policy groups, and campaigns.

Attendees will learn how to:

• Coordinate Election Day Activities
• Use Absentee and Early Voting Tools
• Recruit and Manage Volunteers
• Turnout Your Sphere of Influence

Sample Lectures Include:

Weapons of War – Campaign Tech
The Pep Talk – Choosing Your Message & Non-Verbals
Propaganda Campaign – Social Media
The Draft – Volunteer Leadership
Battle Plan – Fun Voter Contact
Capturing the High Ground – Absentee Voting
Victory Day – Election Day Operations & Fighting Voter Fraud
Boot Camp – Practice Door Knocking scenarios


Starts Saturday, October 6

Sat. 6 8:00 AM - 11:30 AM


700 Cool Springs Blvd Franklin, TN 37067 Map




Dena Espenscheid's Photo

Dena Espenscheid

Contact Dena with your questions.

What graduates say

Jim DeMint

Jim DeMint

Former U.S. Senator (R-S.C.)

With the 2012 elections right around the corner – elections which I believe will be among the most important in our nation’s history – I truly believe the Leadership Institute’s efforts have never been more important.

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like...

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Justin Murff

Justin Murff

Chief Development Officer - HSLDA and The Parental Rights Foundation; President of NexGenerosity

For more than 15 years, Justin Murff has worked as a development and media executive. He has executive-produced hundreds of live national TV/radio simulcast productions. At age 26, Justin became one of the youngest network...

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