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Campaign Management Workshop

35 days until event begins

What you will learn

Parties, Politics, and Persuasion Workshop

1 $25.00 (meals included)

General elections offer candidates the opportunity to engage unaffiliated, low-propensity, and swing voters. A winning strategy is dependent on understanding how to transition from a candidate to the nominee. This involves strategic research, positioning, communicating and executing the campaign plan.

This workshop will teach with participants how to define themselves, their opponents, and better relate to voters in both a primary and general election.

Lectures Include:

  • Defining Yourself and Your Opponent
  • Winning the War-Understanding Primary vs. General Races
  • Mind the Gap
  • Voter Targeting and Contact


Starts Saturday, April 21

Sat. 21 8:00 - 1:00 PM

799 Roswell St NE Marietta, GA 30060 Map



Robert Arnakis's Photo

Robert Arnakis

Contact Robert with your questions.

What graduates say

Bill Taylor

Bill Taylor

State Representative (SC) District 86

"With the help of many, I defeated the eight-year incumbent 57% to 43%. My campaign success was fueled by enrolling in Leadership Institute training. LI smoothed our political road to success."

Kelly Fajardo

Kelly Fajardo

State Representative (NM) District 7

"I don't think I would have ever taken the step to run if not for the Leadership Institute. I wanted to get involved in politics to make a difference and stand up for my conservative values. The information, training, and skills I learned through LI helped me have the confidence to know that I can run a successful campaign."

Craig Brandt

Craig Brandt

State Senator (NM) District 40

"Thank you, I couldn't have done it without the training I received from the Leadership Institute. I look forward to returning to LI for more training in the years to come."

Your faculty

Dena Espenscheid

Dena Espenscheid

Director of Grassroots Coalitions, Leadership Institute

Skydiving and politics are similar. You have to have a plan, proper resources, good instructions, and clear communications. When everything goes right, it is smooth sailing throughout the process. When something goes wrong...

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Gary Marx

Gary Marx

President of Madison Strategies

Gary Marx, Senior Partner, Madison Strategies, Atlanta

Gary Marx is co-founder of Madison Strategies and currently serves as a Senior Advisor for Scott Walker's Presidential Campaign. He laun...

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