Television Workshop, Introduction to Techniques banner

Television Workshop, Introduction to Techniques

On Tuesday July 22, 2014

What you will learn

Half day, $100 (breakfast and lunch included)

You don't get much lead time before an interview, so take advantage of the time you have now to learn what makes a successful appearance. Don't let your unpreparedness keep you from representing yourself or your organization well.

In this half-day workshop, you'll:

  • learn how to develop your message for TV
  • understand how to speak in sound bites
  • look like a professional on-camera and avoid the mistakes that identify you as a rookie
  • practice in the Institute's TV studio, so you're ready for the real thing
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Starts Tuesday, July 22

Tue. 22 9:30 - 12:30 PM

Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington, VA 22201 Map



Rachel Phillips's Photo

Rachel Phillips

What graduates say

Kevin Lundberg

Kevin Lundberg

State Senator (CO)

"The leadership Institute's hands-on approach was a valuable introduction to the rapid-fire interviews of broadcast journalism. LI gave me some of the tools I needed to adjust to this pressure cooker side of politics."

Your faculty

Beverly Hallberg

Beverly Hallberg

President, District Media Group

Beverly Hallberg has been on all sides of the camera. Producer, director, and host are just a few of the shoes she's filled. But she found her passion in helping people be their “best self” once the tape starts rolling. Beverly noticed a common trend: during media interviews, people often present their “worst self.” Knowledgeable and engaging people suddenly freeze-up, losing the clarity and impact of their messages.

This observation inspired Beverly to launch District Media Group in 2008 to focus on media training – preparing people to present themselves and their messages with confidence and precision. She has trained members of Congress, organization leaders, and policy experts, among other professionals for appearances on local as well as national networks.

In addition to her duties as president at DMG, Beverly is a visiting fellow in communications at The Heritage Foundation where she focuses on devising best media practices to promote the think tank's policy recommendations and provide strategic communications advice to its issue development teams.

Beverly also comments on communication tactics in popular and political culture and has been published in publications such as Newsweek, The Daily Signal, The Federalist, and The Washington Examiner.

Prior to DMG, Beverly served as Director of LI Studios. She has edited, produced, and directed numerous TV and radio shows and anchored a weekend sports program for Salem Radio Network News. Additionally, Beverly has written and produced videos, PSAs, and live programs for government agencies including the Department of Labor, the Bureau of Labor Statistics, and the Administrative Office of the U.S. Courts, among others.

Beverly has a B.S. in radio and television broadcasting, and is a native of Hollister, CA.