The Leadership Institute’s own direct mail fundraising has become famous in the conservative movement.

Donors acquired through its direct mail have given LI more than $190,000,000.  

Let LI professionals and experts from other organizations teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.

You will learn to:
• Implement proven direct mail concepts
• Build your donor file
• Write successful letters
• Design mail packages that people will open
• Apply examples of reliable direct mail programs