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Public Relations School, Advanced

3 evenings, $100 (dinners included)

Earned media is crucial to your work -- whether you're promoting policy, highlighting your organization’s accomplishments to the press, or trying to navigate a crisis situation. Plus, your ability to get positive earned media attention is resume gold.

Learn how you can maximize your media opportunities at the Leadership Institute's Advanced Public Relations School.

You'll learn to:

  • successfully pitch the media
  • craft a compelling message for your audience
  • easily generate earned media for your organization, cause, or campaign

You'll also get valuable, hands-on communications experience. You'll be divided into communications teams with other class attendees to work through strategy and message development. Then your team will conduct a live, mock press conference. LI faculty, all PR professionals, will critique your efforts and offer helpful tips you can apply immediately.


Jared Reni's picture

Jared Reni

Contact Jared with your questions or to request training.

What graduates say

Ryan Moy's photo

Ryan Moy

Communication Director, Representative Kenny Marchant (TX-24)

"This seminar was very necessary since I handle all communications in my office...I write talking points,
e-newsletters, press releases, and handle new media. This seminar really put the pieces together and gave me concrete strategies and ways to look at communications!"