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Direct Mail School

19 days until event begins

What you will learn

Direct Mail School

The Leadership Institute's own direct mail fundraising has become famous in the conservative movement.
Donors acquired through its direct mail have given LI more than $190,000,000.
Let LI professionals and experts from other organizations teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.
You will learn to:
• Implement proven direct mail concepts
• Build your donor file
• Write successful letters
• Design mail packages that people will open
• Apply examples of reliable direct mail programs


Monday, October 17

Mon 17:   9:00 AM  - 5:00 PM EDT


Leadership Institute
Steven P.J. Wood Building
1101 N Highland St
Arlington VA, 22201


$75.00 $25.00 discount for early registration until 10/10/22 Your Cost: $50.00


Cristina Novoa's Photo

Cristina Novoa

Contact Cristina with your questions.

Your faculty

Morton Blackwell

Morton Blackwell

President of the Leadership Institute

Professionally, Morton Blackwell is the president of the Leadership Institute, a non-partisan educational foundation he founded in 1979.

His institute prepares conservatives for success in politics, government and the news media. Over the years the Leadership Institute has trained more than 250,000 students. Its total revenue since 1979 is $288 million. It currently has revenue of over $23.3 million per year and a full-time staff of 82.

He serves on the governing boards of a dozen conservative and Republican organizations at the national, state, and local levels.

In youth politics, Mr. Blackwell was a College Republican state chairman and a Young Republican state chairman in Louisiana. He served on the Young Republican National Committee for more than a dozen years, rising to the position of Young Republican National Federation national vice chairman at large.

Off and on for five and a half years, 1965-1970, he worked as executive director of the College Republican National Committee under four consecutive College Republican national chairmen.

He served on the Louisiana Republican state central committee for eight years. First elected to the Arlington County (Virginia) Republican Committee in 1972, he is a member of the Virginia Republican state central committee and was first elected in 1988 as Virginia's Republican National Committeeman (RNC), a post he still holds.

In 2004 he was elected to a term on the Executive Committee of the RNC.

Having worked actively in politics for more than fifty years, he has probably trained more political activists than any other conservative.

Starting in the 1960s, he has trained thousands of people who have served on staff for conservative and Republican candidates in every state.

Mr. Blackwell was Barry Goldwater's youngest elected delegate to the 1964 Republican National Convention in San Francisco.

He was a national convention Alternate Delegate for Ronald Reagan in 1968 and 1976, and a Ronald Reagan Delegate at the 1980 national convention.

In 1980, he organized and oversaw the national youth effort for Ronald Reagan.

He served as Special Assistant to the President on President Reagan's White House Staff 1981-1984.

Mr. Blackwell is something of a specialist in matters relating to the rules of the Republican Party. He served on rules committees of the state Republican parties in Louisiana and in Virginia.

He serves now on the RNC's Standing Committee on Rules and has attended every meeting of the Republican National Conventions' Rules Committees since 1972.