“Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.” Dr. Seuss
The Campaign 101 Workshop teaches you how to build and mobilize a grassroots organization, as well as engage volunteers, voters, stakeholders on your issues.
You will learn how to craft a media outreach strategy and tactics for successful grassroots campaigns. Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees for the Campaign 101 Workshop are concerned individuals who want to make an impact on public policy.
Attendees will learn how to:
• Develop a strategic plan
• Set expectations
• Recruit volunteers
• Understand the fundamentals of grassroots lobbying
• Organize at municipal and state levels
"The Leadership Institute made it possible for me to learn how to run a campaign, how to craft my message, how to speak effectively in public, and how to handle the media.
Above all, I learned how to win.
Today, I stand in a long line of conservative leaders who owe a debt of gratitude to Morton Blackwell and to the Leadership Institute.
“This is the best training I have ever gone to (political or professional) over all the years I have been involved. People need to understand what a big deal this is." -
Melanie Grammar, Fannin County Chairwoman, Rockwell County Campaign School
"I can't forget who gave me the tools. Keep up the great work at LI. We can't save our country without the Leadership Institute!"
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