"Talk low, talk slow and don't say too much." John Wayne
The Communications Workshop provides an in-depth look at how you can design and improve your organization's or campaign's communications.
You will learn how to develop a coherent and compelling message, enabling you to increase your visibility, supporters, and funds. Additional on-demand content, which complements this material, is available to program enrollees.
Ideal attendees for a Communications Workshop are organization spokespeople, campaign or party communications directors, press secretaries, candidates and elected officials, public policy organization staff, and conservatives who want to present their ideas persuasively.
The Communications Workshop empowers you with proven methods to be a stronger communicator.
Attendees will learn how to:
• Connect with people
• Craft a message
• Use the right words
• Identify values to communicate
"LI training is conservative bootcamp! This training is absolutely necessary for any aspiring leader on the right."
Getting struck by lightning will not give you the superpowers needed to be a political mastermind who can take over the world. Dena Espenscheid knows this from first-hand experience. The shock did make her heart pound like watching voting returns, but more effort than just excess electrons is need to win on Election Night.
What will make you a political mastermind? Dena has been learning the answers to this question for more than 20 years.
During the quest for knowledge, she held a variety of positions in public policy organizations, advertising agencies, and political campaigns including, Coalition for a Strong America, National Ballot Access, American Majority, Open and Clean Government, Vote Yes for Life, and the National Abstinence Clearinghouse. Much of her work has been focused on grassroots organizing, and training volunteers and fellow staffers.
Immediately prior to joining the Leadership Institute, Dena was the Field Director for Donald J Trump for President in Virginia, West Virginia, Maryland, and Washington, DC. As such, she oversaw ballot qualification, volunteer recruitment and training, and get out the vote efforts during the primaries. Then-candidate Trump won three of the four primary contests and had a better-than-expected showing in DC.
Dena graduated from Thomas More College in Northern Kentucky with degrees in Biology and Speech Communication. Dena serves the Leadership Institute as the Director of Grassroots Coalitions, where she travels the country training conservatives to be political masterminds. When she is home from LI training trips, she lives in Quantico, Virginia with her houseplants.