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Online Training: Digital Communications Workshop: Email Marketing

6 days until event begins

What you will learn


Your email list is one of your organization's most valuable assets ... if you understand how to make the most of it.

This comprehensive, one-day workshop will teach you the nuts and bolts of running a top-notch email marketing program, from building your list to writing high-quality, engaging emails to structuring funnels that push people from being subscribers to supporters to knowing what to test and when.

Among many lessons, you'll learn:
• how to get more people on your email list, including how to evaluate list rental or purchase offers and best practices for ad-driven acquisition campaigns;
• the steps to build an email marketing funnel and a lifecycle email marketing campaign that works, so new subscribers become supporters;
• principles of persuasive copywriting you can apply to everything you write, from subject lines to calls to action, and how to measure what's working;
• how to make sure your emails actually make it to peoples' inboxes by understanding what affects email deliverability -- and how to manage and clean your email list; and
• how to measure, evaluate, and continuously test the improvement of your email program, including how to identify what tests will move the needle -- and what won't mean anything.

Details

Starts Wednesday, May 29

Wed 29:   9:30 AM  - 4:30 PM EDT

Location

This training is online.

Cost

$30.00 $15.00 discount for early registration until 5/24/19 Your Cost: $15.00

Manager

Abigail Alger's Photo

Abigail Alger

Contact Abigail with your questions.

Your faculty

Damian Arias

Damian Arias

Damian Arias is a graduate from the University of West Florida where he studied political science and communications. His first start in D.C. was as a social media intern with the Leadership Institute in the 2014 Fall Clas...

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Ian Spencer

Ian Spencer

Partner, Red Edge

Ian Spencer is a website developer and gadget obsessive with extensive experience building and running aggressive issue advocacy campaigns.

He can speak both geek and wonk and — as is the case for roughly 800,...

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Nathaniel Ward

Nathaniel Ward

Nathaniel Ward is responsible for strengthening the Leadership Institute's fundraising program by expanding digital fundraising and applying robust experimentation and testing. A frequent speaker on online fundraising and ...

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Sue Zoldak

Sue Zoldak

Founder and Owner, The Zoldak Agency

Who knew that the effort to pass comprehensive health care reform in the early ‘90's would become a pivotal event for Sue Zoldak? Here's the story. ...

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