Social media will continue to play a huge role in 2022 and beyond. In fact, more than 80% of Americans use social media to stay connected and informed.
A strong social media presence is essential for successful politics at any level. But many political organizations, brands, and campaigns still lag in reach and engagement.
So how can you gain more influence on social media?
Here are three ways social media can easily improve your political efforts.
1. Capture More Young Voters
Did you know TikTok has 1 billion monthly active users? A billion users is a big deal. The short-form video platform is now on par with Instagram in terms of overall users – and growing much faster -- a key consideration for your social strategy.
Woody Allen famously said, “Eighty percent of success is showing up.” You don’t have to use TikTok, but you should consider showing up on a new social media platform this year.
If you want the conservative movement to capture more young voters, then you and I have to play offense. About 4 million people turn 18 each year in America, and many young voters want to feel heard.
Leveraging platforms like TikTok, Instagram, Snapchat, and YouTube will enable you to reach and capture Millennials and Generation Z with your message.
2. Steer the Conversation
I forgot where I first heard this but it’s 100% correct: “He or she who frames the issue wins the debate.”
This quote rings true – especially on social media.
Imagine a voter typing into Google/YouTube, “What do conservatives believe in?”, and then the search results returning videos from AOC, Bernie Sanders, and Elizabeth Warren. You and I must not let this happen.
There is plenty of room on the internet for more conservative content creators, podcasters, and storytellers to help steer online conversation in effective ways.
If you’ve thought about creating conservative content for the web, it’s time to act.
3. Connect in Real-time
Social media lets you gauge sentiments in real-time and react.
Do you remember when Hillary Clinton used the term “basket of deplorables”? Within an hour, there were t-shirts, coffee mugs, and updated Twitter profiles.
Personally, I remember when Joe Biden fell while walking up the steps of Air Force One. That viral moment reached almost every corner of social media.
Being able to connect and react in real time is important, especially in moments of crisis.
The right social media strategy, tactics, and technology will make you more effective in everything you work to achieve.
If you’re interested in learning more about how to use digital tactics to grow your audience and advance your conservative principles, sign up for Tech Talk, my monthly email newsletter, and check out the digital trainings currently available from the Leadership Institute.